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Musk compounds in water biota
Zouhar, Libor ; Stoupalová, Michaela (referee) ; Vávrová, Milada (advisor)
Synthetic musk compounds (MUSK) or synthetic fragrances are organic substances commonly used as fragrant constituents of perfumes, detergents, cosmetics and personal care products. These compounds are discharged after use via domestic wastewater and sewage treatment plants to the aquatic environment. The result is accumulation in the environment and occurrence in a food chain especially of aquatic and marine ecosystems. Synthetic musk compounds are also found in surface water, fish tissues and also in body fluid (blood, urine, milk) and tissues of human body. Quantitative detection and studying properties of these compounds is an important activity because we have low knowledge about their fate in the environment (persistence, bioaccumulation) and toxicity. This diploma thesis is focused on three commonly used synthetic fragrances – tonalide, musk ketone and musk xylene. The base of this study was to perform a method optimisation for the determination of selected compounds in water and water biota (fish). The aim was determination of selected musk compounds in real samples (water, fish) and evaluation of the results. Pressurized solvent extraction (PSE) for fish samples and solid phase microextraction (SPME) for water samples were used for isolation of analytes from samples. The identification and quantification of analytes was carried out by high resolution gas chromatography – mass spectrometry.
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Evaluation of occurence of musk compounds in water ecosystem
Tobková, Lenka ; Zouhar, Libor (referee) ; Vávrová, Milada (advisor)
This bachelor’s thesis is concerned with synthetic musk compounds and their presence in the environment, particularly in water ecosystem. The thesis contains fundamental classification of synthetic musk compounds together with specification and detailed description of their most significant representatives. Among them are linalool, citronellol, and isobornyle acetate which will be studied further in master’s thesis. Fundamental physical-chemical properties of these odoriferous compounds and their toxicological and environmental impact are studied. Also part of this thesis is a detailed description of synthetic musk compounds’ analytical determination.
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Marketing Strategy of Fragrance Online Shop
Pokorná, Ela ; Stříteský, Václav (advisor) ; Svátek, Jan (referee)
The aim of this thesis is operation and marketing strategy evaluation of previous fragrance online shop run by VEDICI, s.r.o. and to propose a marketing strategy for a new planned electronic shop within this business line based on analyses done. This proposal is built on comprehensive theoretical overview in terms of strategic and online marketing, as well as external and internal situational analysis, companywide and marketing SMART goals, and process of segmentation, targeting, and positioning. Outcomes are then applied during the strategy setting of marketing mix (i.e. product, price, promotion and placement). At the end the thesis includes an evaluation of proposed marketing strategy together with couple of recommendations for the future development.
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