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Perception of Environmental Aspects of Messages in Marketing Communication
GRENAROVÁ, Kamila
The aim of this diploma theses is to identify consumer attitudes towards the communication of environmental aspects of products and business activities and to evaluate the impact on consumer purchasing decisions. The diploma thesis is divided into two main parts. The first part is devoted to the investigation of the given issue using domestic and foreign literary sources.The practical part of the thesis is based on a questionnaire survey and analysis of the obtained data, on the basis of which the specified hypotheses are subsequently evaluated. At the end of the work, proposals, the resulting evaluation and conclusions of the thesis are described.
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Implementation of selected environmental management system elements according to ISO 14001 in company
Bartolšic, Jan ; Kotek, Luboš (referee) ; Krbalová, Maria (advisor)
This diploma thesis deals with creation of environmental management system according to standard ISO 14001:2016 in a manufacturing plant. The theoretical part of the thesis describes the development of ecology worldwide, including its relation to industry, mandatory legislative requirements for an enterprise with the aspect of environmental protection, description of the systems EMAS and ISO 14001: 2016 and the comparison of their requirements. Finally, the theoretical part includes the introduction of the company in which the practical part of the work was implemented. The practical part of the thesis describes the requirements of individual chapters of ISO 14001: 2016 and they are compared with the actual state of company. Subsequently, the author of the thesis created all required documentation for the missing parts of the standard (e.g. environmental policy, environmental aspects, binding obligations of the company and others). This documentation should be implemented by the company in all its departments for successful certification according to ISO 14001: 2016.
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Economics of brownfields regeneration
Lukele, Petra Elly ; Pospíšilová,, Barbora (referee) ; Hromádka, Vít (referee) ; Špirková,, Daniela (referee) ; Korytárová, Jana (advisor)
The dissertation thesis focuses on the economic view of interventions in the extensive brownfields, ie uninhabited parts of cities, abandoned halls, buildings, industrial zones. It monitors the factors influencing their regeneration, deals with ecological and related financial issues. It examines the possibilities and ways of financing the recovery of these abandoned and unused areas. The work demonstrates the suitability of using the CBA method to determine the economic efficiency of brownfields regeneration projects. Whether the regeneration of brownfields is economically efficient, establishes a new indicator cef as the difference between the financial and economic profitability of the project. The work verifies the suitability of using the indicator on a research sample of 28 implemented brownfield regeneration projects. At the end of the thesis, the expected value of the social benefit of Monte Carlo is determined with the support of the Crystal Ball simulation software.
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Application of Risk Analysis Method Leading to Improvement of Environmental Quality
Pochlopeňová, Monika ; Luňáček, Jiří (referee) ; Kocmanová, Alena (advisor)
The diploma thesis deals with the application of the risk analysis method for environmental impact assessment of a business entity. In the introduction of the theoretical part, an environmental review is carried out, focusing on the approach of the Slovak Republic, followed by theoretical background on environmental management, and in the end of the first part there is a survey of risk identification methods. The analytical part presents the system of environmental management in the company. After evaluating the current state, the thesis proposes its own proposals as preventive measures, which contribute to more effective management of environmental pollution risk.
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Environmentální aspekty pěstování mužáku prorostlého (Silphium perfoliatum L.)
MARŠÍKOVÁ, Dominika
Growing plants for feed or energy purposes in the Czech Republic is still a topic of concern. In this respect, mainly Zea mays L. is used. Growing Zea mays L. brings with it a number of environmental problems. One way to reduce these impacts is by replacing Zea mays L. with other plants suitable for these purposes. The alternative is to grow perennial energy plants. One of these may be the newly introduced species Silphium perfoliatum L. This work presents the results of the evaluation of the environmental aspects of growing Silphium perfoliatum L. for the purpose of obtaining phytomass compared to commonly used sowing techniques. The results are based on a 3-year follow-up in small field trials. The environmental burden related to the monitored cultivation procedures was evaluated on the basis of the LCA method within selected impact categories using the SimaPro v.7.3.2 software with the integrated ReCiPe Midpoint (H) method. According to the results, Silphium perfoliatum L. can be grown with generally lower environmental impacts than in the case of Zea mays L.
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Economic, social and environmental aspects of horse breeding in the Českokrumlovsko area
PEJCHOVÁ, Lea
The aim of this work was to find out and compare the economic, social and environmental context of horse breeding in the breeding holdings and on agricultural farms in the Český Krumlov region. Both organic and conventional farms have been compared, no matter if horse breeding was their main activity, or just a complementary or a hobby activity. The main criterion of the comparison was the way of housing the horses, distinguishing between three main types of horse breeding: 1. Box individual, or indoor group stabling 2. All-year stay in the pasture, so-called 24/7 system 3. Stay in a box for a part of a 24-hour cycle and stay in the enclosure or pasture for the rest of the cycle. Results were obtained through publicly available sources and a questionnaire survey that involved 12 horse breeders. The conclusion of the thesis is that the basic management (types or strategies) of horse breeding differ: a) in economic aspects the most advantageous management type was the all-year continuous stay of horses in the pastures, b) in social aspects the best type of management from the social relation point of view, was the individual boxing, or group stabling (so-called free stables) with some portion of everyday outside stay of the horses, c) in environmental aspects - the all-year outside stay of the horses was considered to burden the environment the least, its impacts are rather positive in cultural and close to nature landscapes.
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Apartment building residence Husova - superstructure
Laga, Radim ; Řihák, Pavel (referee) ; Biely, Boris (advisor)
The subject of this bachelor's thesis is a construction-technological project focused on the realization of the rough superstructure of the residential building - residence Husova in Moravský Krumlov. The work includes the technical report of the building site including the situation, the design of the main building machines, the technical report of the broader transport relations, the item budget and the time schedule of the gross building, the calculation according to the THU for the entire building, the technological regulation with the inspection and testing plan for the roof construction, Occupational health, environmental aspects of construction, material, occupational and machinery limitations, and the deployment of workers and major machines over time
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Integrated Management System
Slavíček, Jakub ; Krásová, Anna (referee) ; Koška, Petr (advisor)
This thesis deals with the introduction of integrate management system. Spe-cifically, the introduction of quality management and environmental management systems. The practical part includes a review of the current status of compliance with the requirements of standards ISO 9001/2009 and ISO 14001/2005, a registry of legal requirements, identifying environmental aspects and their evaluation in terms of significance and identification of emergency danger situation.
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EMS in manufacture
Heger, Martin ; Stárek, František (referee) ; Fiala, Alois (advisor)
This work considers with environmental aspects and impacts of manufacture in SLB spol. s r.o. (spol. s r.o. means Ltd) company. Output of this work can be used for starting environmental management system in this company. It contains abstract of base legal demands which refers to SLB spol. s r.o. and short declaration of their fulfilling. In the end of the work there are drafts to antipollution measures.
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Environmental Management Introduction to the Company
Petrásková, Lenka ; Holíková, Eva (referee) ; Kocmanová, Alena (advisor)
his master’s thesis deals with implementation of the environmental management system in the concrete company. It compares the implementation in this company with standard ČSN EN ISO 14001. The concept of the environmental management system is introduced in the theoretical part of the master’s thesis and the implementation how is standard specifications being asked. Implementation of the environmental management system by top management describes the practice part. The system implementation is evaluated by repayment time of investment.
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