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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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Creating relationships to readers based on ELLE magazine
Večerková, Tereza ; Macků, Lucie (advisor) ; Bredárová, Kristina (referee)
The Bachelor thesis "Creating relationships to readers based on ELLE magazine" aims to learn which way printed and periodic media obtain and keep their readers, primarily lifestyle magazine ELLE. Theoretical part serves for understanding the media, explaining the terms like marketing, advertising, media product and other areas closely related to the media and their activity. One section of the theoretical part is also formed by the introduction of the way of research which is put into effect in the practical part.
In the practical part magazine ELLE is introduced from its history up to its launch in the Czech Republic and its success in recently sold copies, as well. In this part the content analysis of 13 copies of ELLE magazine from September 2014 to September 2015 has been accomplished. The pages of the magazine are divided on the basis of their contents into beforehand created categories and examined in depth in terms of contents. In the practical part there are also analysed interviews with the respondents who read ELLE magazine. Their answers are compared and the reasons for their reading ELLE magazine are found out. In the practical part there is also comparison of the archival magazine with its current copies. Using the content analysis, interviews and learning the development of the magazine, the picture of formation of the relation to readers has been formed.
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