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Business Plan of Development
Čapek, Jiří ; Guláková, Marcela (referee) ; Čižinská, Romana (advisor)
The goal of this master’s thesis is to suggest a business plan of development for e - shop expansion, that sells japanese kitchen knives. The theoretical part describes the forms of business, the method of composing a business plan and the requirements for establishing an e – shop. In the analytical part, the contemporary situation of the e – shop Jakuno is described and the situation of e-commerce in Czech Repulic as well. The conclusion of this thesis deals with the business plan itself and proposes its suggestions for improving the company efficiency.
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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Selecting E-Commerce Information System
Parimucha, Petr ; Turák, Miroslav (referee) ; Neuwirth, Bernard (advisor)
This master’s thesis focuses on selecting an information system for the e-commerce site Lepime.cz. This e-shop sells home decorations – customized wall stickers. In the first part I am introducing the company, product, creating an analysis of the current information system and putting together the requirements and specifications. The second part is focusing on comparing considerable information systems, which were pre-selected to a shortlist. The key part compares the information systems economically, based on the required initial investments and monthly service fees.
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Website Design
Vidlák, Marek ; Smejkal, Ladislav (referee) ; Koch, Miloš (advisor)
The task of this thesis is to design modern and dynamic website. Created web pages should provide a complete business tool for the presentation of specific products including the possibility of online purchase. The thesis is also focused on user-friendly, structured web pages which means easier promotion. The necessary theoretical basis for this issue is included too.
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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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Design of portal for the improvement of customers´ awareness
Bednářová, Iveta ; Holásek, Jiří (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with problems about wireless networks, problems with customers´ awareness in this area, web sites creations and e-commerce. It includes directions, procedures and necessary informations that are closely associated with firm prosperity, better position on market and better customer´s awareness. Output of this thesis is functional design of information portal.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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Strategic Management of E-commerce Company
Kosíř, Martin ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis is about a design of strategy management of an electronic shop, so that the most modern trends in industry are met, company is able to compete among other e-shops and it's profit increases. I focused on one specific company that didn't have an e-shop already and I created a strategy for introduction of a new e-shop for the company.
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