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Design 3D Catalog for Company
Hubert, Michal ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
The subject of the thesis is the area of on-line 3D catalogues. In the first part, the basics of computer graphics and 3D modelling are summarized. The following part of the text focuses on the product catalogue of a certain company - S&K KONTAKT - and performs its analysis. Based on the analysis, several options are proposed how to transform the current company's presentation into an interactive 3D catalogue with the goal of distinguishing oneself from the competition and addressing new customers.
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Proposal for Increasing Business Effectiveness of an E-shop
Kuna, Martin ; Veselý, Karel (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important factors influencing business effectiveness of Anglia-Trading.cz e-commerce web site. The first part contains a theoretical introduction to the topic of on-line selling and business effectiveness. In the second, practical part of this work, the theoretical findings are used to evaluate the effectiveness of the above mentioned on-line store. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. In the following chapter, several improvement suggestions and possible solutions of problems uncovered during the analysis are outlined. In the final part, main outcomes of application of these suggestions and solutions are described.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Strategy of E-business
Štěrba, Radek ; MSc, Martin Daniel, (referee) ; Němcová, Zuzana (advisor)
The main topic of this bachelor's thesis is an evaluation of the optimal strategy for electronic commerce (e-Commerce). The primary goal is optimal methodology to achieve succesfull and economicaly profitable e-Commerce. The key aspect for succesfull e-Commerce on the market is choosing of proper strategy. Thesis contains analysis of the nowadays condition and problems related to the e-Commerce. Technological options of installing of these systems to companies are also evaluated as well as the size of costs, which are necessary to start and maintain e-Commerce. The practical part of this thesis aims to the real example of e-Commerce in company named Gronka - Prodej, spol. s.r.o. The main problems and shortcomings are analysed and evaluated. Based on analysis of relevant data the solutions of the problematical parts and improvings for e-Commerce in this company are suggested.
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Electronic commerce - problems related to its establishment, running and propagation
Vastušková, Valéria ; Laclavik,, Michal (referee) ; Kříž, Jiří (advisor)
The objective of the bachelor’s thesis is analysis and consequential assessment of the marketing strategy and the way how the e-shop Petra computer s.r.o. is managed and organised. The final outcome is a proposal for this company how to find and improve marketing strategy and how to run e-shop more effectively. In the first part, there is elaborated an analysis of the present condition of the company Petra computer s.r.o. In the second part, there are specified and defined theoretical facts concerning to e-commerce and marketing tools. The third part contains an effective proposal which is going to help the company Petra computer s.r.o. to improve and better promote itself on the marketplace.
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Design of E-commerce for Artists and Architects
Hložanka, Jan ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The bachelor thesis deals with the analysis and design of e-commerce, which should serve young artists and architects. Closer compares and analyzes the various e-commerce solutions. Using open-source solution shows, how to design a basic visual template of e-commerce and the basics of how to utilize a web search engine optimization, web advertising and web analytics.
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Realization of Electronic Commerce
Zháněl, Jiří ; Poslušný, Marek (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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