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	Proposal of Communication Mix in the Company Smékalová, Romana ; Žanda, Lukáš (referee) ; Milichovský, František (advisor) This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix. Detailed record
	The Proposal of Marketing Strategy of Selected Public Limited Company Pala, Kateřina ; Šimánková, Monika (referee) ; Šimberová, Iveta (advisor) This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives. Detailed record
	Marketing Strategy Proposal Vančurová, Denisa ; Maliňák, Martin (referee) ; Chalupský, Vladimír (advisor) The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments. Detailed record

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