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Development in Consumer and Buying Behaviour
ŠACHTOVÁ, Barbora
The master thesis is focusing on development in consumer and buying behaviour in on-line grocery shopping. The first part characterizes the key concepts of this topic i.e. consumer, consumer behaviour, consumer behaviour´ models, buying behaviour, purchase decision process, e-business, e-commerce. The practical part of the thesis covers the analysis of quantitative marketing research results. The end is dedicated to suggestions and recommendations for services´ improvement of on-line grocery stores in the Czech Republic.
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Impact of Changes in the VAT Rates on Purchase Behaviour
Němcová, Petra ; Zinecker, Marek (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis deals with the impact of changes in the rates of the value added tax on purchase behaviour. The thesis explores in detail the impact of changes in the rates of the value added tax on the purchase volume of grocery products that are typical of household consumption. The thesis not only focuses on purchase behaviour concerning the changes in the rates of the value added tax, but it also recommends how to use that knowledge in price formation and building of company’s competitive advance.
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Buying behavior in the residential property market
Libánský, Lukáš ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The subject of this thesis is the consumers behavior on the residential property market in the Czech Republic, focusing on the specifics of the capital city. Based on the original research, the main goal of this thesis is to reveal the typical behavior and issues of the customers when buying real estate in Prague and evaluate the customer purchasing behavior of young population, with a focus on the college students. The secondary goal is to identify the profile of consumers on the real estate market in the Czech Republic and to describe the subjects on the Czech real estate market. The research is based on both qualitative in-depth interviews and quantitative questionnaire surveys methods, providing a view of the problems of the real estate market from different angles.
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Buying Behaviour in m-Commerce
FEDORKOVÁ, Tereza
The topic of my diploma thesis concerns the buyer behavior of costumers in m-Commerce. The first half of my work is devoted to literature review. On the basis of studying literature, I described the basis theoretical knowledge in issues of buying behavior. The next step was the introduction of the term of m-Commerce. I also focused on current trends in this area and I predicted changes in the near future. On the basis of secondary data, I described the current state of m-Commerce and analyzed Czech and international surveys. The second half of my work is devoted to the research of buying behavior in m-Commerce. As a way to obtain primary data, I chose one of the quantitative methods of marketing research - a questionnaire survey.
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Specific customer groups, and their byuing behaviour in the Czech Republic
Magott, Marta ; Koudelka, Jan (advisor) ; Bártová, Hilda (referee) ; Stěpanovič, Boris (referee)
This doctoral thesis investigates "gay marketing" as a phenomena in the environment of the Czech Republic market. Gay marketing here is understood in a broad way, as: any activities of companies towards addressing specifically homosexual consumers. The main question of the thesis is if the trend of specifically addressing homosexual consumers can and will come to the Czech market. The goal of the thesis is to recognize consumer behavior of Czech homosexuals, and based on that to find out the specificities of that consumer segment. To be able to meet the ultimate goal, the research and analysis were covering also: analysis of existing literature on that topic, comparison of the homosexuals' consumer behavior with consumer behavior of general Czech population, approach of Czech companies towards "gay marketing" and analysis of Czech press targeting homosexuals.
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Analysis of Consumer and Buying and Behaviour in terms of Biofoods
HLADÍKOVÁ, Soňa
The bachelor work is implicate in solving to research intention ZF JU MSM 600 76658069. It is produkt of own research, that was intent on buying behaviour in terms of biofoods. The research was carried out in South Bohemia district and 210 informant were asked. Consumer are interested in biofoods and they buy them. They prefer them of health reasons. but they miss more informations about biofoods.
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The analysis of the customar's buying behaviour in the town of Prostějov
Kucharčíková, Kristýna ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyzes buying terms and buying habits in retail trade in the area of groceries in the town of Prostějov. The introduction presents the topic of buying behaviour and determines the aim of the thesis. The town of Prostějov and its surroundings are characterized in the first chapter which also describes the retail network of Prostějov. The second chapter characterizes current buying behaviour in the Czech Republic. The third part is devoted to the results of the realized questionnaire, which are summarized and compared with available market nationwide trends in the conclusion.
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Analysis of the Consumer Buying Behaviour in Strakonice
Frčková, Šárka ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyses consumer buying behaviour in Strakonice. In the first chapter today's situation in retail and how it was influenced by contemporary crisis is presented. In the next chapter the analysed locality is introduced, the town of Strakonice itself and then description of its commercial facilities. In the third chapter the outputs of the questionnaire are summarized and compared with the national researches.
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The analysis of buying conditions and buying bahaviour in the city of Olomouc
Látalová, Olga ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis deals with the buying conditions in Olomouc and buying behaviour of its inhabitants, especially in the area of food-stuff and goods of everyday use. The first chapter is dedicated to the characteristics of the city itself, demographic and economical data and territorial distribution. The second chapter characterizes facilities of the city in terms of shopping. There are introduced major shopping units and their distribution throughout the Olomouc retail system. The third chapter, a fundamental part of the thesis, analyses buying behaviour of inhabitants. As a chief method there were used questionnaires fulfilled in selected households.
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