|
|
Chování spotřebitele na trhu s alkoholickými nápoji v ČR
Trčálková, Sabina
This bachelor thesis deals with consumer behaviour on the alcohol market in the Czech Republic. It identifies key factors which influence consumer during shopping of alcohol, it probes consumers consumption and costs of alcoholic beverages in last years and typical consumers of beer, wine and spirits are identified based on ascertained preferences.
|
|
|
Vliv nákupního prostředí při koupi vybraných alkoholických nápojů v prodejnách s potravinami
Kramářová, Denisa
The aim of this bachelor thesis is to identify the most important factors influencing the consumer behaviour in the selection of alcoholic beverages in the grocery stores, the emphasis was put on factors at the point of sale. For these purposes, field research (n = 35), observation and in-depth interviews (n = 32) were conducted. Qualitative data were evaluated using content analysis. Based on the results of the research, generally recommendations for sellers of these alcoholic beverages were created.
|
|
|
Chování spotřebitelů na trhu s alkoholickými nápoji
Jelenská, Andrea
This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Republic and the EU. The thesis deals with information on the development of consumption of alcoholic beverages, factors influencing consumption and consequent impacts of consumption. The database sources of WHO, Eurostat and CZSO were mainly used for the secondary analysis and for the primary analysis, questionnaire and in-depth interviews were made. The output of the thesis identifies the factors influencing individual consumption, evaluates its impacts and includes subsequent determination of measures to reduce consumption in the Czech Republic through marketing tools.
|
|
|
Nákupní chování spotřebitelů na trhu s alkoholickými nápoji v ČR a USA
Hůdová, Daniela
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech Republic and the USA. It provides knowledge of the market with alcoholic beverages in the Czech Republic and the USA. It identifies a typical consumer in both countries and describes common and different characteristics. The analysis of secondary data examines the trends of alcohol consumption in the Czech Republic and the USA. The price analysis of alcoholic beverages in the Czech Republic and the USA is also described. To accomplish the goals of the thesis, primary research is carried out by a questionnaire survey in both countries. Segmentation of Czech and American respondents is also done in the analysis of primary data by cluster analysis. The outcome of this thesis is recommendations for regulating alcohol consumption for the governments of both countries.
|
|
| |
|
| |
|
| |
|
|
Možnosti stanovení ethylkarbamátu v produktech kvasných výrob
Hlaváč, David
Ethyl carbamate, also known as urethane, is a carcinogen occuring in fermented foods such as bread, cheese, yoghurt and most in alcoholic beverages, especially in stone fruit brandies. 15 samples of fermented foods were analyzed in this work (2 samples of bread, cheese and yoghurt and 9 samples of alcoholic beverages) using gas chromatography. 5 samples were positive. Ethyl carbamte was detected in all of 3 samples of plum brandy in concentrations (9,94 +- 0,25) mg/l, (5,34 +- 0,41) mg/l and (4,03 +- 0,36) mg/l and in 2 vodka samples in concetrations (2,38 +- 0,25) mg/l and (0,26 +- 0,01) mg/l. Ethyl carbamate was not detected in bread, cheese and yoghurt samples as well as in Gin, Stará myslivecká, Apricot brandy and Gieroy vodka. However, the storage conditions of all samples were unknown.
|
|
|
Realistic Visualisation of Alcoholic Beverages Using Distributed Raytracing
Fabík, Jiří ; Maršík, Lukáš (referee) ; Polok, Lukáš (advisor)
This work is about a realistic visualization technique called raytracing. It studies its original form, its extensions and optimizations. Raytracing casts rays through pixels and follows their propagation in the scene, according to the physical laws. It enables rendering of correct shadows, reflections and refractions. Distributed raytracing serves for better visualization and advanced effects. One ray is replaced with a beam of rays that allows soft shadows, fuzzy translucency, depth of field and antialiasing. With the increasing number of rays, the render time rises as well, so it is needed to use some optimization techniques and tools. A way of using this rendering method for visualization of alcoholic beverages is also described.
|
|
| |
guest ::
