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The Impact of the Destination Management to the Effectiveness of a Company
ŠTUMPF, Petr
The main aim of the dissertation was an identification of the role of a company on the horizontal and vertical level in the tourism management on the basement of analysis of subjects involved in the destination management. The aim of the work was also to propose a system model of tools and measures that will lead to an efficient participation of a destination management company on the management of a tourism destination and to increase of the efficiency of a company in tourism. The simulation model and the scenarios of the future development of the tourism destination, which are presented in the dissertation, create a value added above the main aim of the dissertation. The main methodological approach, which was used in the dissertation, was system dynamics. This method helped to reveal the complexity of a tourism system and to identify the connections among a number of stakeholders in the destination. The partial aim of the dissertation was also a comparison of the regions of South Bohemia and Upper Austria as tourism destinations. Not only the essential tourism indicators and figures, but also the systems of the destination management and a role of a destination management company were compared. The data from the above mentioned comparison were used in the proposed system dynamic model that simulates behaviour of the tourism destination represented by the Region of South Bohemia.
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Application of Balanced Scorecard in a banking institution
Nechanický, Jakub ; Říhová, Zora (advisor) ; Šustáček, Pavel (referee)
This thesis focuses on the use and application of strategic tool Balanced Scorecard (BSC) for managing banking institution and translation the strategy into particular objectives and initiatives. Theoretical background affects both BSC framework taking into account modern trends of the dynamic system conception and also basics of information society, strategic considerations and system dynamics theory in relation to creating and application of the BSC in the organization. The practical part provides an introduction to the issues of examined institution, the current state of sharing strategic objectives, fundamental analysis to detect key features of the organization and the market and especially BSC formation. There is an analysis of the BSC system in details, translation strategy into concrete objectives, targets, initiatives and also selected measures. The integrity of the thesis is supplemented by a suggested process of dynamic BSC implementation to the institution, introduction of the tool for building a dynamic model for simulation of strategies and the concept of the user interface in the selected tool for sharing BSC through the whole organization.
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Model of relationship between poverty and decision-making
Svatoš, Filip ; Burian, Jan (advisor) ; Berka, Petr (referee)
This thesis deals with a design of a model of financial decision making in humans with limited cognitive resources under conditions of poverty, subsequent creation of a computer simulation based on this model, finding parameters in which this model generates a behavior close to real data and testing the behavior of the model under different conditions. The created model is based on current findings in fields of psychology and economics regarding decision making, limited cognitive resources and impact of poverty on cognitive resources and decision making. The model is created using the system dynamics methodology and subsequently, with the use of UML language, implemented into a computer simulation in programmable environment NetLogo. Testing the model showed its ability to generate a behavior close to real data and thus its potential to be used as a model for studying and understanding of the dealt problem and experimenting in order to finding new ways of dealing with the problem of poverty.
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Evaluation of PRINCE2 methodology implementation in consulting company
Mošna, Martin ; Oškrdal, Václav (advisor) ; Hamr, Tomáš (referee)
This thesis describes project management methodology implementation in a consulting company and examines the impact of this methodology on key success factors of the company. The theoretical part deals with issues related to project management implementation in a company and describes well-known methods and standards in this area while focusing on PRINCE2 methodology, which has been chosen for the implementation. The theoretical part continues by describing the process of creating system dynamics models, which allowed the key success factor models to be created as tools for evaluation of the methodology implementation impacts. The practical part of this thesis describes the background for the methodology implementation project and then the implementation itself in detail. The practical part continues by showing and describing the created key success factor models. In the end, the methodology impacts evaluation is carried out, analyzing changes in separate elements of the model breakdown.
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Dynamic BSC and strategy maps as a tool for corporate communications
Malá, Kateřina ; Mildeová, Stanislava (advisor) ; Leciánová, Gabriela (referee)
Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.
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System dynamics: case of project team performance
Madry, Martin ; Mildeová, Stanislava (advisor) ; Marek, Martin (referee)
This thesis deals with modelling of project teams and their behavior using the principles of system dynamics. Main goal of this thesis is to create a model using system dynamics, which will allow to simulate how projects are finished. Results from the model are going to be used to define the best possible strategy to finish a project in required time. Theoretical part of this work is composed of presentation of project management and further the thesis extensively describes system dynamics, principles of system dynamics, used diagrams and possible ways of application of system dynamics in the real world. Furthermore are described the principles and advantages of using models and specifically system dynamics models. In the practical part of this thesis is presented the created model, which allows for simulating of project team behavior based on the input from the user of the model. Model serves the purpose of finding the best possible strategy to finish the product successfully.
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System dynamics of the quality management projects
Ambrož, Ondřej ; Mildeová, Stanislava (advisor) ; Luc, Ladislav (referee)
Diploma thesis looks into the application of system dynamics and system thinking principles into the projects of quality management. This application offers the new perspective of project of quality management, which uncovers concealed relationships among entities of the system. The principles are specifically applied on the DMAIC cycle of the Six Sigma methodology. The goal of this thesis is to reveal the relationships between the key entities of the cycle, the revelation of the system archetypes with the negative impact on project management triangle and to propose recommendations to eliminate or minimize the negative impact. The goals of the thesis are fulfilled with the methods of analysis of the theoretical ground and its synthesis based on mutual characteristics across the examined areas of System dynamics, Project dynamics, Project management and Quality management. In the practical application the used methods are generalization, deduction, analysis and synthesis of the new systemic and dynamical perspective of the DMAIC cycle. The technical tool used in this process is Causal Loops Diagram. The research has proven the presence of free kinds of system archetypes in the DMAIC cycle, for which are suggested recommendations to eliminate the negative impact on the key indicators. The main contribution of the thesis is the systemic and dynamic approach of the quality management projects, which reveals nonlinear relationships and potentially harmful behavior, which would remain undiscovered under the linear perspective of the system relationships.
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Improving the selected process: creatively and systematically
Ženíšek, Jan ; Mildeová, Stanislava (advisor) ; Gregorová, Martina (referee)
This diploma thesis describes the design of an efficient optimization of the selected process. The thesis contains description of methods supporting creative and systematic approach to the problem, with an accent on discipline system dynamics and its instruments for system analysis. It thus offers a tool through which you can capture, analyze and model the selected process in a new way, to discover the causes of problems and predict their behavior. Creative application of methods and systems approach is chosen optimum alternative solution of the problem, which is then constructed to compare model simulations in order to determine whether the selected process improvements effectively.
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Effect of overtime X motivation on the dynamics of the project
Sarvaš, Marcel ; Mildeová, Stanislava (advisor) ; Šimek, Luděk (referee)
Final thesis discusses about the influence of overtime and motivation to manage projects. The thesis highlights the positive characteristics about connection between the system dynamics and the project management. Includes basic theoretical definition of motivation, management control and overall project management. Analyze the possibility of using different methods, especially motivation to influence or stimulate the work flow. Highlights the positive qualities of the use of dynamic modeling and simulation to solve IS/ICTprojects. It examin the real situation of overtime influence on solving the problem. This situation is portrayed in the relevant diagrams of system dynamics and it is modeled in the program Powersim. The text also contains a detailed procedure for the entire solution.
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An Application of the Balanced Scorecard for a Medium-Sized Software Company
Pavluch, Marek ; Neumaierová, Inka (advisor) ; Machek, Ondřej (referee)
The thesis focuses on a medium-sized software company providing services for the largest financial companies and telecommunications operators in the Czech Republic since 1998, the corporate strategy formulation and representation of the strategy as the Balanced Scorecard. The strategic business units are identified, then analyses of different macro-environmental factors, resources and competencies elaborated. The analyses are used to formulate the strategies for the strategic business units. The corporate strategy is formulated based on discussed synergies between the strategic business units. The corporate strategy is expressed as the Balanced Scorecard system, the strategy map and the strategic actions are introduced. Finally, several aspects of the strategy are discussed from the system dynamics perspective.
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