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Corporate Culture in the Chosen Company
SVOBODOVÁ, Michaela
The aim of the thesis, which is named Corporate Culture in the Chosen Company, is to characterize a corporate culture with the help of specification of its crucial cultural dimensions and the consequent proposals of a suitable action to improve the corporate culture. Thesis is divided into theoretical and practical part. The theoretical part explains terms corporate culture, typology of corporate culture, cultural dimension, knowledge economy etc. In the practical part there are surveys via questionnaires VSM 1994 & 2013, non-standardized interview and personal observation. In the conclusion, there are suggestions to improve corporate culture.
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Modern Typography in Art Education Project at Primary School
PINKASOVÁ, Monika
Diploma thesis Modern typography in art education project at primary school deals with writing and letters during art lessons with pupils at primary schools. The thesis is divided in two parts. Theoretical and practical. The theoretical part deals with the history of this matter. Important art movements are presented, which deal with typography and the names of Czech as well as foreign modern typographists. The practical part deals with project based art lessons as such and a thematic serie called "Světem písmen a znaků" where the theory is applies to single lessons which were presented to pupils at a primary school. The thesis should mainly emphasize the importance of typography in art education and similar activities.
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The use of symbols (markings) on food packaging to facilitate communication with the consumer in relation to his nutritional preferences
ADAMOVÁ, Jitka
The aim of this thesis was to map the prevalence of specific symbols on food packaging related to nutritional preferences of consumers through a comparison of data obtained in selected stores in two countries - Germany and the Czech Republic. An acquaintance with the function of symbols in the market environment, definition of food categories with specific properties and trends in food labeling provides a theoretical foundation for the thesis elaboration. Subsequently, the frequency of the presence of symbols, their structure and forms in selected samples are evaluated. The results also indicate a greater prevalence of symbols on food packaging in Germany than in the Czech Republic. The assessment includes a justification for this finding. Finally, imperfections of the EU legislation related to the use of certain food labels are mentioned.
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Manifestations of Symbolism in a Contemporary Public Space
Sūdžiūtė, Goda
Contemporary urban design practice often focuses on addressing physical and physiological human needs without emphasising the symbolic dimension of the space. However, built environment can be regarded as a system of signs simultaneously functioning in both the material order of reality and the symbolic one. The option to address both aspects leads to creating spaces that are not only attractive but can also be interpreted by their hidden meanings. The paper addresses the issues of the symbolic dimension of a city in the urban and social contexts while using the notion of “spirituality in place” to seek out the qualities of the built environment that, through its physical design, allows users to find greater meaning in their surroundings. The objective of this research is to make these invisible qualities more understandable by exploring the relationship between the material form and the symbolic meaning.
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Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
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Demotikons
Ponomarevová, Denisa ; Sýkorová,, Lenka (referee) ; Mikyta, Svätopluk (advisor)
The bachelor thesis entitled Demotikons is a guide to the hypothetical and personal symbolism of digital space and internet communication. I refer to the well-known system of emoticons (emoji), reaction buttons, and simplified forms or signs found on web browsers, social networks, and the digital interfaces of our electronic devices. I deconstruct their meaning with my own attributes and place them in new forms and relationships. The drawings make micro-references to established "visual codes" in digital space, from email address signs to graphic icons and visual indicators in user interfaces. The output of this project becomes an installation comprising a series of drawings and objects that convey personal interpretations of the intersection of the digital (online) world with the physical (offline) world.
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Depiction and Meaning of Animals in Renaissance Portraiture: The Case of the Ermine
Marešová, Markéta ; Konečný, Lubomír (advisor) ; Zlatohlávek, Martin (referee)
This thesis deals with representation of animal and their meaning in european portrait painting of the period spanning from second half of 15th century till the beginning of 17th century and it sets to describe relationship between humans and animals occurring in the symptomatic space of portraiture as well as the renaissance culture in general. Among the art genres it is portrait where we can trace immediate interaction of humans and animals as the later are usually included in the painting on demand of the submitter of the artwork and are positioned there as a symbol though which the portrayed person communicates with viewer. The fundamental characteristic of animal symbolic is its ambivalence and multiplicity of meaning shaped over centuries as the renaissance iconography of animal have been dominantly formed by ancient manuscripts and medieval bestiaries. From the wide specter of animals represented in this period my thesis is focusing in detail on the case of ermine which was one of the less commonly represented animals. Symbolism of the ermine is further discussed in case study on two particular master pieces of renaissance art - Lady with an Ermine by Leonardo da Vinci and Young Knight in a Landscape from venetian painter Vittore Carpaccio - where the appearance of the animal plays key role...
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The animals in the cathedral. Architectonical sculpture of animals and fantastical creatures by parlerian lodge in the St. Vitus Cathedral, their symbols and iconography.
Urbanová, Karolína ; Royt, Jan (advisor) ; Sojka, Jaroslav (referee)
This Master Thesis "The animals in the cathedral. Architectural sculpture of animals and fantastical creatures by parlerian lodge in the St. Vitus Cathedral, their symbols and iconography" looks into the architectural sculpture of animal's motifs and motifs of fantastical Creatures. The goal of this work is to summarize recent aspects of research about this theme, explain in more detail individually motifs of animal's and their Iconography and their meaning for Cathedral of St. Vitus. Also this thesis want to explain how could this special animal's motifs fit into the places, where are they have been situated. Their Iconography is taken with larger perspective, by literature's reception from antique over czech medieval age. Concerning animals and fantastic Creatures in the southern vestibule - pelican and phoenix; an owl in the Crown Chamber; gryphon and fight between cat and dog in the inner triforium; an eagle, an unicorn, a horse with bird's legs, a phoenix, a pelican, a stag, a lion, a gryphon, a lioness, a bear, a "cat" and three chimera in the outer triforium; a lion, a dog, a dragon and an eagle in buttresses and at least a dragon and a goat on the Big Tower. Keywords Cathedral st. Vitus, animal's motifs, symbols, iconography, architektonical sculpture, sculptures, console, relief, gothic...
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Czech, Russian and British Vocabulary Regarding Holidays and Traditions in Comparison
Vosecká, Eliška ; Rozboudová, Lenka (advisor) ; Konečný, Jakub (referee)
The aim of this thesis is to compare and contrast the most signifiant Christian Festivals celebrated in the Czech Republic, the Russian Federation and in the United Kingdom of Great Britain and Northern Ireland. The theoretical part of the thesis analyses the customs, traditions and practices involved in the celebrations of Easter and Christmas in the three areas concerned. The thesis explains the importance of the religious content involved and compares and contrasts the similarities and differences in the ways the festivals are celebrated in the three areas. Special emphasis is given to the vocabulary used and how this vocabulary can be used to support the teaching of the English and Russian language.
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Emigration motif in Pnin and other novels by Vladimír Nabokov
Dubiaga, Daria ; Ženíšek, Jakub (advisor) ; Grmela, Josef (referee)
This bachelor's thesis explores the theme of emigration in Vladimir Nabokov's fiction, primarily through the analysis of one of his English-written novels Pnin. Many works by Nabokov display autobiographical features, which is why a large part of this work provides Nabokov's biography with an emphasis on its possible influence on his career. In the theoretical part of the thesis the biography of Vladimir Nabokov and the typical features of his work are introduced with a preceding short overview of the term emigration and the characterization of the first Russian wave of emigration. The practical part of the thesis provides a deeper analysis of the novel Pnin through the prism of emigration motif and its sub-themes which are realized in Nabokov's work. The last part of the thesis is a brief conclusion about how Nabokov created an image of the Russian emigrant.
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