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Dopad sportovního cestovního ruchu na rozvoj Brna
Lohniská, Soňa
The thesis focuses on impacts of sport tourism on a region. The results of existing analyses that deal with this problem are summarized in the theoretical part of the thesis. These results are applied on a specific sport event - MotoGP, which takes place in the Czech Republic. The main aim of the thesis is to find and evaluate the impacts MotoGP has on the development of Brno.
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Marathon tourism
Serafinová, Šárka ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The bachelor's thesis deals with the marathon tourism, which gets into the subconscious the Czech runners. The main aim is to assess the growing importance of marathon tourism for the tourism industry and to verify the hypothesis that participants in marathon races provide all the services individually. The theoretical part explains the basic approaches in the field of sports tourism. This part also characterizes the marathon tourism and finds the existence of specialized travel agency. The practical part includes the creation of offers for participation in the marathon race, which is based on the statistical data and survey.
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The analysis of the use of Sport centers in the Central Bohemia region for the tourism
Motejlková, Jana ; Petrů, Zdenka (advisor) ; Dvořák, Miloš (referee)
The aim of the thesis is the analysis of sports facilities in the Central Bohemia Region and their use for tourism. The thesis is divided into two main units, the theoretical and practical. The theoretical part addresses the definition of tourism and sports tourism, their definitions and typologies, while dedicated to the development of sports facilities, their current status and marketing. The practical part of the analysis of sports facilities in the region and active sports eventum sports tourism. It also includes the own survey and evaluation.
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Sports - regulation centers and their significance for tourism
JOUNOVÁ, Nikol
The main aim of the thesis is to analyse the operation of sport facilities and their influence on tourist trade in Ceske Budejovice. Situational analyses of South Bohemia Region, the Ceske Budejovice Region and the Ceske Budejovice Municipality are introduced in the thesis. In addition, there is a situational analysis of Budvar Arena, a selected sport facility. On the basis a field research questionnaire, spectators´ satisfaction with available services and attendance of the Arena were detected. Next to it, suggestions for improvement of current situation of Budvar Arena leading to a higher visit rate were laid down. The concluding statement of fact is that Budvar Arena has a positive influence on tourist trade development in Ceske Budejovice but there is still a possibility to attract more tourists into the area.
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Rock-climbing as tourism activity in Adršpašsko-teplické oblasti region
HUŠPAUEROVÁ, Lucie
The main objective of the thesis is to work out the proposal that should develop the rock-climbing as a tourist activity in the region of Adršpach and Teplice nad Metují. The thesis focused on the situational analysis of the destination which uncovered a lot of conflicts. Based on the results of the situational analysis of the destination (especially SWOT) the strategic objectives, strategy and the next steps were worked out. These measures should solve the mentioned conflicts in the given territory. The main focus of the thesis is to propose the new product aimed at organization of the rock-climbing triathlon of couples in the given region.
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Sport tourism
Holubec, Jakub ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
Bachelor thesis "Sport Tourism" in its theoretical part describes the area of sports-oriented tourism, defines key terms and provides information on historical development. It deals with the categorization of sport tourism in general and its position within the tourism industry. The theoretical part is to define more closely the issue of a new sport tourism phenomenon and to specify its position within the travel industry. The practical part analyzes the situation of sport tourism in the Czech Republic and assesses its position in the Czech tourism. One part of the analytical section is the description of its development in recent years. It also offers a brief overview of the biggest attractions in the market of sport tourism, and evaluates facilities of most practised sporting activities in the Czech Republic. An integral part of the analysis is the question of promotion. Chapter "The benefits of sport tourism to the economy of the state" depicts the economic impacts on the Czech economy and the position of sports-oriented tourism in the national economy. The final chapter is concerned with the sustainable development of sport tourism in the Czech Republic. The conclusion of this work examines the expected changes in the coming years and sets conditions for future developments in this lucrative type of tourism.
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Development of tourism destinations based on the supply of sport activities
Voráček, Miroslav ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Sportovní cestovní ruch je v České republice známý již dlouho a aktivně se jej zúčastňuje mnoho lidí, jeho akademický výzkum je však zcela minimální. Zkoumanou destinací cestovního ruchu je mikroregion Ladův kraj s hlavním centrem městem Říčany. Tato oblast nabízí veliký potenciál rozvoje sportovního cestovního ruchu, který však zatím jen velmi málo využit. Jedná se buď o nevyužívání dostupných zdrojů nebo o špatnou alokaci prostředků do jejich využívání.
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