|
|
Prague Rallysprint's marketing communication
Šenkýřová, Michaela ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Prague Rallysprint's marketing communication Objectives: The main goal of this thesis is description and survey of the recent marketing communication of the Prague Rallysprint, and evaluation present marketing communication on the basis of finding data; alternatively create some suggestions for its improvement. Methods: In this thesis, following qualitative methods are used: structured interview, descriptive case study, analysis of documents and monitoring. Interviews show the original promotional strategy and promotional instruments. Descriptive case study was used to gain more information about promotional strategy. Document analysis helped to study internal documents like reports, marketing guides and promotional materials. Monitoring was used to visual exploration of promotional materials, so that they can be improved. This method was also focused on sponsors and their position. In this thesis is used questionnaire as quantitative method. The goal group are fans from motor sports. Results: The results of this thesis are the evaluation of original marketing communication and creation of suggestion for its improvement. In a new project come to expand of printed advert, internet communication via live stream, PR activities work back with press conferences and at sponsoring go steps for...
|
|
|
Comparing heart frequency between driver a co-driver during super-stage's in rally
Pavlát, Martin ; Dvorský, Jaroslav (advisor) ; Límová, Lucie (referee)
Title of bachelor thesis: Comparing heart frequency between driver a co-driver during super-stage's in rally Author: Martin Pavlát Supervisor of bachelor thesis: PhDr. Jaroslav Dvorský Ph.D. Objective: Measure and compare heart frequency between driver a co-driver during super-stages's in one of Czech Championship rally race. Methodology: For set up my goals I use two heart rage monitor's. One for pilot and for co-pilot. And I messuare their heart frequency during one of the rally race. For specification my conclusion's I use questionary for both of them. This help me to found the right answers. Results: As I expected driver's heart frequency was much higher in every super-stage from begining to finish and it was more stabile than co-driver's heart frequency. Co-driver heart frequency was high especially befor and after start to super-stage. His heart frequency was also more unstable. Keywords: Race car, rally, heart frequency, aerobic brimm.
|
|
|
Management of risk analysis in rally racing
Pilná, Petra ; Karel, Pressler (referee) ; Vémola, Aleš (advisor)
This diploma thesis deals with the determination of risk in rally races and suggests methods to reduce them. The theoretical part is devoted to the legal definition of rally races and terms of rallye, risk and in addition there will be described and explained the methods used in the risk analysis. It also includes part devoted to the history of rally racing in the world and in Czech Republic. The analytical part includes time plan of rally race. Risk analysis methods mentioned in the theoretical part, are used in the analytical part. The aim is to propose measures that are actually able to reduce the risk in itself, or its impacts.
|
|
|
Tubular Skid Holder of Skoda Fabia Super 2000 Rally Car
Ondruch, Marek ; Žlebek, Jindřich (referee) ; Ramík, Pavel (advisor)
This diploma thesis “Tubular Skid Holder of Skoda Fabia Super 2000 Rally Car” is aimed to engineering design of tubular skid holder of rally car Skoda Fabia Super 2000. There is used FEM software for analysis s evaluation of current variant and following variants of engineering design. The most relevant final variant design, which is consistent with asked stiffness and reduction of weight, was chosen based on findings.
|
|
|
Evaluation of economical and operational requirements on new towing aeroplane for AeČR
Titz, Tomáš ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
The aim of the master's thesis is to provide the analysis of the composition of towing used by flying clubs in the Czech Republic. Another part of the analysis is the comparison of home towing types with types used abroad. Another aim is to analyse legislative and operating demands on towing types used in the Czech Republic and process procedures of safety and effective towing. Based on these findings the author formulates economic and operating requirements which an ideal tow plane should meet and compare these requirements with attributes available on the market.
|
|
|
Class Super 2000 Rally Cars
Ratiborský, Pavel ; Blaťák, Ondřej (referee) ; Hejtmánek, Petr (advisor)
This bachelor’s thesis is divided into three points. The first section is divided into the basic design elements of the Super 2000 cars and briefly describes their function. In the second section is a call for representatives of this class, described the design and comparison with a standard car. The last point is outlined the possible future development.
|
|
|
Class Super 1600 Rally Cars
Veselka, Michal ; Blaťák, Ondřej (referee) ; Hejtmánek, Petr (advisor)
Bachelor thesis contains survey and description of separate constructional unit of automobiles which belong to the category of Super 1600, and these are determinate for the participation in championship JWRC. Thesis also compares the technique of competition and standard automobiles. Further, particular representatives of this category are mentioned. Finally, the estimated development of automobiles Super 1600 and also progression of junior championship is described.
|
|
|
Rallye Championships and Used Engineering Including WRC Series
Novák, Pavel ; Porteš, Petr (referee) ; Ramík, Pavel (advisor)
The content of the bachelor thesis is an overview of the current condition of technics used in the car racing competitions focused on the WRC serial. The thesis is diveded into five parts. The first part introduces the contemporary car competitions and FIA federation. The second part is focused on specification of the WRC cars. The third part familiarizes with the organization process of the WRC championship. There are introduced crews with their teams and their results in the constructor cup. The main attention is given to the parts four and five which deal with the contemporary engineering used in WRC and the development trends in this field. There are given methods of virtual designing, computer simulation and testing. In the conclusion of the thesis there are mentioned examples of WRC car development and solutions assumed for the serial cars from the WRC technics.
|
|
|
Group R Rally Cars
Černý, Filip ; Blaťák, Ondřej (referee) ; Hejtmánek, Petr (advisor)
In this bachelor’s thesis is elaborated a technical overview of the new car racing group R. This group is primarily designed for rally racing competition, organized by the FIA. It describes vehicles dividing into different groups, their structural design and safety features. Finally is shortly outlined possible future development of these racing cars.
|
guest ::
