|
|
Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
|
|
| |
|
| |
|
|
Information System Assessment and Proposal of ICT Modification
Závodný, Jiří ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis is focused on the analysis of the information system in XCR Svorada s.r.o. and a subsequent proposal for amendments. The first part is devoted to the theoretical background needed to understand the issue. Furthermore, the analysis of the company, its internal and external environment, the analysis of the information system used and in the last part of the proposal changes for improving, streamlining and simplifying the work with the information system.
|
|
|
Capital Strukture of SCHOTT FLAT GLASS Ltd.
Urbanová, Tereza ; Bartoš, Vojtěch (referee) ; Kocmanová, Alena (advisor)
The aim of the thesis is to analyse the capital structure of company SCHOTT Flat Glass CR, s.r.o. using the tools of financial analysis. Will be implemented in particular horizontal and vertical analysis of financial statements. On the basic of the analysis of capital structures will be designed to optimise actual capital structure.
|
|
|
Assessment of Company Information System and Proposal of Changes
Fotta, Michal ; Novák, Lukáš (referee) ; Kříž, Jiří (advisor)
The diploma thesis deals with the problem of appraisal of the information system and the proposal of the changes in the respective company. The thesis introduces the theory needed for the analysis of the current state of the information system and the company needs together with the proposals of possible solution leading to the increasing process effectiveness in the company.
|
|
| |
|
| |
|
|
Risk Management
Hanko, Libor ; Theuer, Aleš (referee) ; Waldhans, Miloš (advisor)
The subject of this bachelor thesis was the development of risk management in the field of construction. The theoretical part is focused on general data on construction, marketing, risk distribution as well as on risk management options. In the practical part is used the knowledge from the theoretical part, for the determination of marketing and subsequent/followed by risk management in the company.
|
|
| |
guest ::
