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The Strategy Proposal of ESET Company
Kyseľová, Barbora ; Siska, Jakub (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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Business plan for the hotel Panorama
Holubová, Barbora ; Petříková, Hana (referee) ; Hanušová, Helena (advisor)
The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.
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Analysis of the Selected Firm
Peloušková, Tereza ; Holešovský, Miloš (referee) ; Hanušová, Helena (advisor)
Subject of this thesis is the analysis the MMB Consulting company, which is engaged in construction of buildings in the South Moravian region. The thesis includes SLEPTE analysis, Porter's five forces model and SWOT analysis. Based on the analyzes are finally propose ways to improve the current situation of the company.
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Strategické řízení vybraného podniku v oblasti cestovního ruchu
Hrůza, Tomáš
Presented bachelor’s thesis analyses strategic management of a selected tourism company and suggests approaches to help its future development. This work aims to perform the outside and inside environment analysis by using best-suited meth-ods, such as PESTE, Porter’s five force model, SWOT and others. Furthermore, this work evaluates Revenue management observed in a company. Based on previous analysis applicable strategic recommendations were suggested.
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Customer Satisfaction
Franek, Jan ; Remsová,, Kateřina (referee) ; Schüller, David (advisor)
The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.
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