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Vliv obalu a etikety na rozhodování spotřebitelů při nákupu produktů s obsahem hmyzího proteinu.
Joura, David
Joura, D. The influence of packaging and labeling on consumer purchasing decisions for products containing insect protein. Diploma thesis. Brno: Mendel University in Brno, 2023. The thesis deals with the optimization of packaging and label design of products for dogs containing insect protein. The thesis observes consumer buying behaviour of these products with a focus on the attractiveness of the packaging and label. Thus, the main objective of the thesis is to identify the packaging and label factors that influence consumer purchasing decisions when buying dog treats containing insect protein. The thesis starts with a literature search that examines the basic principles of packaging and label design in marketing communication, the influence of insect protein on consumer behaviour and the specific advantages and disadvantages of insect protein containing products. In the second part of the thesis, there is a practical part focusing on consumer observation using a predetermined methodology.
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Role vzhledu obalu u biopotravin
Bocanová, Lucie
This bachelor's thesis explores the role of organic food packaging design, especially focused on pointing out the attractive elements of the packaging. The theoretical section describes the elementary knowledge and definitions from related literature. In the practical section a marketing survey was carried out in form of a questionnaire in order to find out what role packaging design plays in consumers' purchasing decisions. Further, it explores the attitude of Czech consumers towards organic food, it reveals their awareness of this healthy food and also reveals the frequency and selection of their organic food purchases. The conclusion contains the survey results that establish the key factors and concrete criteria which would lead to increased consumer interest in these products and which the producers of the packaging should consider. These results are compared with the secondary data in the discussion section.
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Interpretation of the Term Packaging Using the Apple Brand as an Example
Ducháč, Aleš ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Bachelor thesis "Interpretation of the term packaging using the Apple brand as an example" is divided into two parts which are closely mutually linked. The first, theoretical part, describes the history and evolution of product packages from their early beginnings up to the present. Packages initially mostly fulfilled their original protection function which aimed to safely transport various goods and to preserve the quality of food. Today, the operational range of wrappings, or packages so to speak, increased and a new term, packaging, is being used to represent all its aspects. While retaining high protection standards, packaging must also serve as a tool for promotion and differentiation. With regard to the importance of this phenomenon for contemporary marketing, I added an analysis of the term and its inclusion into the marketing mix, which serves as a summary of the basic marketing principles, to the first part of the bachelor thesis. The second part focuses on the demonstration of complexity and importance of packaging in practice as a full-valued marketing tool. To show the right usage of this tool in all its realms of significance I chose a well known American company called Apple Inc. which develops and manufactures various software applications and electronic devices.
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Legal regulation of packaging and package waste management
Bílová, Petra ; Žákovská, Karolina (advisor) ; Sobotka, Michal (referee)
This work aims to analyze legislation on the management of packaging and packaging waste. The object of the research is European legislation from the Czech -based treatment, which are discussed in detail. The focus of the work is the chapter dealing with the life cycle of the packaging. The rights and obligations of responsible persons related to different stages of the life cycle of the packaging are in Act No. 477/2001 Coll., On packaging and related regulations set out in detail so as to fulfill one of the basic principles of packaging issues "From the cradle to the grave." The work aims at the systematic distribution of these rights and obligations of the different stages. The last chapter focuses attention on beverage containers, specifically comparing the environmental impact of one-way and returnable beverage containers.
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The effect of cosmetic products packaging on consumer choice
Štěchová, Pavlína
The master thesis examines how packaging of cosmetic products can influence the choice of consumers. It analyses the behaviour of 18 - 74 years old female consumers who are users of cosmetic products. For data collections were used qualitative and quantitative research methods. The main objective of the thesis is to propose appropriate recommendations for cosmetics packaging.
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Role obalu medu a výrobků z medu na nákupní rozhodovací proces
Chytil, Ondřej
The diploma thesis deals with consumer behaviour with emphasis on influence of packaging and labels on young consumers between the age of 20-35 when selecting honey and honey based products. The thesis uses marketing research techniques, primarily eyetracking observations and depth interviews. The outcome of the thesis is a model of consumer behaviour and a set of recommendations for creating labels and packaging considering honey production.
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Vliv obalů a etiket na nákupní chování spotřebitelů na trhu s jogurty
Doležalová, Markéta
DOLEŽALOVÁ, M. The influence of packaging and label on consumer´ purchasing behaviour on the youghurt market. 2017. 111 s. Master thesis. Brno: Mendel University, Faculty of Business and Economics. Thesis supervisor: Ing. Veronika Antošová, Ph.D. The master thesis deals with consumer behaviour of young people (students aged 20 to 25) on the youghurt market. Emphasis is placed on the impact of packaging and labels in the use of marketing research, especially eyetracking observations and in-depth interviews. The output of the thesis is a draft recommendation for packaging and labeling in this sector.
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Obal ako spôsob marketingovej komunikácie
Bielokostolská, Barbara
BIELOKOSTOLSKÁ, B. Packaging as a way of marketing communication. Bachelor thesis. Brno: Mendel University, 2018. The bachelor thesis focuses mainly on the characteristics of the packaging as a tool of marketing communication between the seller and the customer. The theoretical part defines the concepts of product policy, packaging decisions, packaging definition and function. In the practical part Smurfit Kappa Obaly Štúrovo, a. s. a producer of packaging and packaging materials made of corrugated cardboard is represented. Additionally an in-depth interview with some of Smurfit Kappa Obaly Štúrovo, a. s.´s customers is being conducted, focusing mainly on the cardboard packaging of this company (production, design, and function) and questionnaire survey with consumers to gain their opinions and preferences for the packaging as a way of marketing communication. According to the information obtained, the drafts for Smurfit Kappa Obaly Štúrovo, a. s. are the results of a survey.
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