Original title: The effect of cosmetic products packaging on consumer choice
Authors: Štěchová, Pavlína
Document type: Master’s theses
Year: 2017
Language: eng
Abstract: [eng] [cze]

Keywords: chování spotřebitele; eye tracking; kosmetika; marketingový výzkum; obal

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: https://is.mendelu.cz/zp/index.pl?podrobnosti=77675

Permalink: http://www.nusl.cz/ntk/nusl-431875


The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Master’s theses
 Record created 2020-08-11, last modified 2024-09-06


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