|
|
Using Social Media in B2B Marketing
Bílý, Radim ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis evaluates opportunities of using social media in B2B marketing campaigns. In theoretical part, it introduces basic terms used in the thesis. The terms are mostly related to B2B marketing and social media. In practical part, it describes using particular social media and analyses real marketing campaigns in the Czech Republic. Based on these data the thesis evaluates whether social media can be used in B2B marketing campaigns, eventually which social media are suitable for this purpose.
|
|
|
Modern social networks and labour market
Brandejs, Matěj ; Hubinková, Zuzana (advisor) ; Vybíralová, Monika (referee)
The thesis is focused on modern social networks and their influence on society and labour market. It is divided into a theoretical and a practical part. In the first part, internet social networks are defined, their history, current situation and influence on society and labour market depicted. Comparison of the situation in Czechia and the globe is also included. The practical part describes and compares two surveys made within groups of Czech and international respondents. The surveys are focused mainly on the spread of social networks and their usage as a tool for searching employment among the target group between 18 and 28 years old. In the conclusion the findings are described.
|
|
|
Net generation on social networks in the Czech Republic
Bicanová, Monika ; Jirků, Jan (advisor) ; Zezulková, Markéta (referee)
The Master's thesis is focused on status and role of social networks in the life of the Czech Net generation (known also as Generation Y). The members of this generation are almost one quarter of the whole population of the Czech Republic nowaday. Based on many theories these representatives are different in several specific aspects from previous generations. Methodological background of this thesis is a qualitative approach through interviews of semi- structured questionnaire survey with ten members of the Czech Generation Y. The research will also present a short experiment with members of the foreign Generation Y for comparison of the results. You can find also structured questionnaire at the end of the survey, which is intended for subsequent validation of the theory for the future research in quantitative way for generalization to the whole Czech Generation Y.
|
|
|
Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
|
|
|
Social media etiquette
Stehlíková, Jana ; Klabíková Rábová, Tereza (advisor) ; Šťastná, Lucie (referee)
The thesis deals with the etiquette within social media and social network sites as a part of network media. First section focuses on the phenomenon of etiquette in historical context and deals with associated terms such as courtesy and politeness. Second part deals with documents concerning so called netiquette - network etiquette. Finally the third part focuses on the etiquette within social network sites (SNS). The paper analyses three SNS - Facebook, Twitter and LinkedIn and their official rules concerning appropriate user behaviour. Furthermore there are also unofficial rules created by users, enthusiasts, bloggers and journalists defined in the paper. Last part focuses on some phenomena that are significantly related to the topic of social media etiquette. The finding of the thesis shows that there are certain SNS etiquette rules and suggestions that are repetitive. It was also discovered that there is lack of uniform official etiquette rules within the SNS whereas the membership of users plays an important role in shaping those rules, advice and suggestions.
|
|
|
The Trasformation of Communication Models within Cyberspace
Bešťáková, Martina ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
Diploma thesis The transformation of communication models within cyberspace deals with the topic of communication on five current social network sites (Facebook, Twitter, LinkedIn, YouTube and Instagram). First part of the thesis focuses on theoretical background of traditional communication models. Selected models include: Shannon and Weaver Communication Model, Cultural and Ritual Model, Jakobson's Model, Publicity Model and communication model created by Vilem Flusser and Palo Alto School. Networked communication has been undergoing fast development which has caused that some communication models became obsolete. Thus it is necessary to define new communication features on social network sites, since these changes in conjunction with technology development and needs of contemporary society. User activity, cycle and egocentric communication processes, up-to-date and spontaneous content are the characteristic features of current communication on social network sites.
|
|
|
The use of social networks in research and development
Polívková, Jana ; Němečková, Lenka (advisor) ; Boudová, Lucie (referee)
Barchelor thesis "The use of social networks in research and development" maps and describes the most interesting and widely used global social networks. It provides an overview of specialized scientific network and commonly used social networks. This thesis focuses on social networks, which are used in research and development. Furthermore, it describes and explains terms, such as social network, social media, and web 2.0. The last part is devoted to topic "Use of social networks in research and development in academics" and presents results of this practical application.
|
|
|
LinkedIn as a phenomenon in the labour market
Hubáček, Lukáš ; Huněk, Filip (advisor) ; Hladík, Radim (referee)
The diploma thesis LinkedIn as a phenomenon in the labour market focuses on the social network called LinkedIn and its impacts in the area of recruitment and selection of technical staff on the Czech labour market. The aim of the thesis is to point to the existence of the phenomenon LinkedIn. The thesis is divided into four chapters. The first one is dedicated to social networks, their definition, history, importance, classification and users. The second one is centered on LinkedIn as a specific example of a social network focusing on its history and present and overlapping into the recruitment and selection of staff. Also mentioned is the setting and appearance of the account on LinkedIn and how to reach workers on LinkedIn. The methodological part describes the chosen method of research. The analytical part tries to summarize and interpret the acuired data.
|
|
|
Using external sources in process of employees recruitment
Krouželková, Eva ; Pokorná, Jitka (advisor) ; Tereza, Tereza (referee)
At the beginning of the theoretical part, the diploma thesis deals with the concept of the human resources. In subsequent chapters characterize the progress of recruitment, together with internal and external sources of the workers, followed by the principle of selection of employees and the most common methods. The practical part consists of an analysis of current advertising options, complemented by questionnaires and verification of hypothesis. The goal of the thesis is to determine the current state of the use of social networks for recruitment and resolve whether they are able to replace the use of job portals. In terms of verification of the hypothesis was confirmed that there is no difference between recruiters who use social networks every day in personal life and those who use them several times a month. There was also confirmed that there was a statistically significant difference in the use of social networking HR aged 18-34 years and 35-54 years. The latest statistics confirmed the hypothesis that there is no difference in use of social networking for recruiters in large and small companies.
|
|
|
Bank and social networks
Vohnický, Tomáš ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part.
The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses.
In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users.
|
guest ::
