|
|
Marketing strategy of Bambule Alltoys, spol. s.r.o.
Kopová, Petra ; Odehnalová, Jitka (advisor) ; Hadraba, Josef (referee)
Topic of this thesis is marketing strategy analysis and assessment of toy retail chain Bambule Alltoys, spol. s.r.o. In addition, this paper deals with recommendations, which could strengthen company's position on the market and help it in meeting its strategic objectives. The theoretical part addresses the definition of strategic marketing and characterizes the strategic marketing management process. It also describes the specifics of consumer goods marketing and current trends in the European and Czech toy market. The practical part is focused on situational analysis, and results of marketing research based on analysis of the first and second degree. The results of this part are then used as a basis for recommendations for communications, personnel, product, distribution and pricing policies.
|
|
|
Marketing Strategy of ČSOB, Comparison with the Competition
Mašková, Kateřina ; Zamykalová, Miroslava (advisor) ; Bouška, Milan (referee)
The bachelor thesis deals with the analysis of ČSOB's marketing strategy, which is afterwards compared with the strategies of the biggest competitors of Československá obchodní banka, a.s. on the Czech market. The aim of the comparison is to find out the strengths and the weaknesses in ČSOB's marketing strategy. Then the issue if ČSOB applies sufficient communication policy oriented to the students is discussed. From the questionnaire carried out among the owners of student's accounts it seems that ČSOB lags behind its biggest competitors in that perspective.
|
|
|
Comparison of OEZ company strategy before and after takeover by Siemens
Faltusová, Ludmila ; Zamykalová, Miroslava (advisor) ; Vlčková, Magdalena (referee)
This thesis mainly deals with comparison of OEZ company strategy before and after the takeover by concern Siemens. Theoretical knowledge is interconnected with practice within the company. After the thorough introduction of both companies I deal with takeover itself and with motives, which resulted in the acquisition. In the next part, every particular policy of marketing mix is described and compared. In the last chapter, SWOT analyses are worked out and by their comparison I can evaluate the situation, in which the company was before the takeover and in which the company is now. The main contribution is the evaluation considering the described fields and also the general evaluation by SWOT analyses.
|
|
| |
|
| |
guest ::
