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Wine Farmstead in Jaroslavice
Križanovská, Ivana ; Kristek, Jan (referee) ; Mléčka, Jan (advisor)
The proposed winery building is located within the land in such a way that it follows the original cellar path and vineyard planned in the future. The three separate objects are oriented towards the common central area and thus form a meeting place.
ResPublica/Civitas Socialis - Strachotín
Langer, Jan ; Ruller, Ivan (referee) ; Nový, Vítězslav (advisor)
The history of Strachotín, as we know it today, started yet before the year of 1300. Its urbanist structure remained relatively the same untill the 2nd third of the 18th century, nor did the number of houses change. The structure of the main square has been conserved in its original form. The important solitary buildings standing in the centre of the main square were the buildings of the Municipal House and the former School, the social services house nowadays (library, physician, hairstylist, post office). By gradually adding technical facilities and warehouses that have grown into an extended construction with residential units and a pub, all of them carried out on top of the original Municipal House, the result is a „cluster“ of virtually zero architectural and urbanist qualities. The consequential effect brings diminishing of the significance of the town centre as a common place – res publica. The main square ought to be understood as a central point of the town, a meeting point, a place for reunions. A place of information exchange, sharing and confrontation of various opinions. My objective has been to keep the current range of services offered and bring back the town´s lost identity and symbolics. Buildings constructed at the centre of the main square often carry a solitary character and Strachotín is therefore no exception. I consider this aspect as an essential one. The key feature has been splitting the functions and a convenient interconnectedness of the businesses within. The need for a new hall and a space for the community life has been put to life in the form of a building added to the former school, where now you can find an open complex of a community house, including an information centre, library, a club-room and services, such as the hairdressers´ and the physician´s office. I regard connecting the municipal hall and the pub together as the most convenient/ effective solution within the Municipal House. I have marked three functional areas within the public space of the main square by respecting the two current solitary buildings. The centre is represented by the „piazzetta“ - the paved area, I have conserved the park-like feature of the southern part with its grassy area, and for the northern part, I have proposed a orchard layout of the area including a childrens´ playground.
Cultural Centre of Velké Němčice
Křenek, Roman ; Havlíček, Tomáš (referee) ; Nový, Vítězslav (advisor)
The subject of the diploma thesis is aiming for a new image of a cultural centre located on the square of Velké Němčice town. This project purifies the main objects, emphasizes their character and connects them with a light construction. This construction provides dignified background and one entrance to these objects and also unifies the shattered facade exposed to the town square.
ResPublica/Civitas Socialis - Strachotín
Kisová, Barbora ; Havlíček, Tomáš (referee) ; Nový, Vítězslav (advisor)
The diploma thesis follows the project of the pre-diploma, in which detailed analyzes of the potential of the village were made, from which it follows that the most important place that the village needs to revive for further development is the village square itself. In the current state, a cluster of buildings is built on a clearly defined area of the village, which brings chaos and confusion to the urban structure. The building of the municipal office stopped communicating through the building of the former elementary school. The area between buildings, formerly designed for local residents to hold festivals, now serves as a handling yard. The aim of the work is to clean the area of the village, to restore its original lost character and to add the urban structure to a building that will serve both local inhabitants and tourist visitors.
Profil návštevníka turistickej destinácie južná Morava
Szigetiová, Lucia
This master's thesis is focused on examining the consumer behavior of tourists visiting the South Moravian region. The primary objective is to identify and analyze the characteristics of visitors to the researched destination with a particular emphasis on their consumer behavior and to create visitor profiles. Additionally, the study aims to compare the behavior of visitors before and after the onset of the Covid-19 pandemic. The research involved collecting data from 1913 respondents through a questionnaire survey. By utilizing cluster analysis, visitor behavior was identified and compared with the pre-pandemic visitor profiles provided by the CzechTourism agency. The results contribute to a comprehensive understanding of the changes in consumer behavior brought about by the pandemic. The thesis concludes with practical proposals and recommendations tailored for the benefit of tourism organizations.
Loajalita návštěvníka k destinaci
Plchotová, Lucie
Plchotová, L. Loyalty of the visitor to the destination. Diploma thesis. Brno: Mendel University in Brno, 2023. The diploma thesis evaluates visitor loyalty in the tourist destination south Moravia. The sub-objectives are to identify visitor satisfaction with the destination and to specify quality factors that influence visitor loyalty to the destination. Firstly, a literature search, an analysis of the current state of south Moravia, and an evaluation of a questionnaire survey, in which 1913 respondents took part, were carried out. The factors that have a major influence on visitor loyalty and satisfaction are identified through regression analysis. A correlation of factors in tourist areas is made. The data obtained are compared with each other, and recommendations for destination management and tourism service providers are formulated.
Vliv počasí na spokojenost návštěvníků na Jižní Moravě
Hornová, Ivana
The bachelor thesis investigates the influence of weather on the overall satisfaction of visitors in South Moravia, which is one of the most visited regions in the Czech Republic and contributes significantly to tourism. Destination satisfaction is influenced by endogenous factors, but also by exogenous factors that are completely beyond the control of destination managers. One of these exogenous factors is the weather. A questionnaire survey was conducted to identify its influence on overall visitor satisfaction. The survey was carried out face-to-face in all five tourist areas (Slovácko, Brno and surroundings, Lednice-valtice area, Moravian Karst and Znojmo and Podyjí) in the period from June to September 2022. Around 350 interviews were collected in each of the areas and the total sample amounted to 1913 responses. The aim of the study was to evaluate the impact of weather on the satisfaction of visitors to the destination South Moravia in the context of demographic profiles. The results of the research showed the greatest influence on women aged 41-55 years who visit South Moravia for holidays, rest and relaxation. The analysis was conducted using Spearman's correlation coefficient to determine the influence.
Spokojnosť zahraničných návštěvníkov v destinácii Jižní Morava
Blažeková, Lenka
Blažeková, L. The satisfaction of foreign visitors in destination South Moravia. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the analysis of satisfaction factors in the tourist destination Jižní Morava. A face-to-face field research was conducted in 5 areas of the region of South Moravia. The questionnaire survey took place in the months of June to September 2022 to collect primary data, of which 370 questionnaires were used for the purpose of this work. The aim of the work is to compare the satis-faction in the areas of Brno and surroundings, Slovácko, Pálava and Lednice-Valtice Area, Moravian Karst and Znojemsko and Podyjí. Furthermore, the correla-tion of the rating of overall satisfaction with the rating of individual factors was examined. On the basis of the research results, suggestions for improving the factors causing visitor dissatisfaction are made.
Propagace vinařské turistiky v Jihomoravském kraji
Novotná, Simona
This bachelor thesis focuses on the promotion of wine tourism in the South Moravian Region with a focus on printed promotional materials. In the current era, the online environment is used every day, so this thesis focuses on the printed form to see if it does not lose its relevance. The aim of this thesis is to define the relevance of printed promotional materials for wine tourism. A qualitative method using semistructured interviews was chosen for the research. The analytical part includes content analysis and then analysis of the interview responses. The discussion discusses the research questions that help define the stated objective. Based on the analysis of the responses and research questions, it was found that printed promotional materials in wine tourism are still relevant. As the online form is starting to come to the fore, all those producing printed materials should start to adapt to this form of materials as well.Based on the results, several proposals were presented.
Selected monuments of the Late Gothic sacral architecture in South Moravia in arthistorical context
MALÍKOVÁ, Tereza
The diploma thesis entitled Selected Monuments of Late Gothic Sacred Architecture of South Moravia in Art Historical Context is based on the author's bachelor thesis. It deals with the history, architecture and context of the late Ghotic pilgrime church of St. Wolfgang in Hnanice near Znojmo. The thesis tries to place the Hnanice church in the context of other stylistically similar church buildings in South Moravia and Lower Austria. It gives three examples of possible analogies from the Moravian Danube and another three examples from the Austrian Danube. The bulidings are described and further compared. The thesis also tries to answer the question of where influences may have flowed and what all may have influenced on the emergence and rising of sacral architecture of the late Gothic period.

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