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Brand piracy problematics
Kučerová, Lenka ; Mikeš, Jiří (advisor) ; Levora, Jan (referee)
This thesis deals with problems of brand piracy. The main objective is to evaluate the current situation in the various types of piracy, focusing on product piracy especially in the forms of counterfeiting and product imitation. The work consists of a theoretical and a practical part. The first chapter of this part concentrates on the general overview of brand policy. The important role and the value of the brands very much influence the purchasing behavior of consumers and support the presence of non-original products. The second theoretical part is further dedicated to the different types of piracy and legal protection of brands falling under the scope of intellectual property rights. To achieve a more comprehensive view, the practical part considers attitude, shopping behavior and opinions of Czech consumers on this issue.
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US-China Economic and Political Relations in the 21st century
Mihók, Róbert ; Neumann, Pavel (advisor) ; Zapletal, Petr (referee)
The intention of the bachelor thesis is to review bilateral economic and political relations between two majour economic superpowers, from the early development until the presence. The greatest emphasis is placed on the analysis of the macroeconomic variables such as GDP, inflation, unemployment and foreign direct investment. An important part of the thesis is to evaluate the positive and negative aspects of mutual relations and to offer solutions over disputed issues. Moreover, this work has the ambition to promote author's opinions over the future of the mutual development.
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Risks of entrepreneurship in PRC
Znamenáčková, Lenka ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
PRC is no longer seen only as a "world factory". It gains on importace as an global trading partner and many foreign companies try to succeed in Chinese market as importers of their products. Also Czech businesses have already penetrated Chinese market, invested there or are seriously considering expansion to the market. Main objectives of the thesis are to review and characterize main risks, obstacles and barriers which Czech entrepreneurs have to deal with when entering the Chinese market and suggestions how to obviate them.
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Protection of intellectual property rights in WTO
Jelínková, Hana ; Kalínská, Emílie (advisor) ; Štěrbová, Ludmila (referee)
The graduation thesis surveys present treatment of intellectual property rights and their protection in WTO. The thesis briefly characterizes WTO and describes the development of protection of intellectual property before the TRIPS agreement was concluded. Furthermore, the thesis focuses on the TRIPS agreement in detail because it is the most important instrument of protection of intellectual property rights at present. The thesis critically evaluates the regulation of particular legal institutes in TRIPS agreement and describes disputes of WTO member states in the relevant field. At the end of the thesis there is an outline of means for execution of the rights, present problems in the particular field and possible future development of the regulation.
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Intellectual Property Rights in the negotiations of the World Trade Organization
Štrosová, Alžběta ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The goal of this diploma thesis is to introduce the intellectual property rights protection in the member states of the World Trade Organization and the main agreement that regulates this area, i.e. Agreement on Trade-Related Aspects of Intellectual property Rights. The only discussed topic in the current round of negotiations are geographical indications and the creation of multilateral system for notifying and registering geographical indications for wines and spirits. Moreover, the thesis deals with the work of the TRIPS Council and several disputes related to TRIPS fulfillment.
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Intellectual Property - Case of Information Technology
Ždímal, Martin ; Ševčík, Miroslav (advisor) ; Císař, Jan (referee)
This theses analyses necessity and legitimacy of existence of intellectual property rights, especially patents and copyrights. There is shown the true essence of these instruments as monopoly privilege. On case of information technology I demonstrate that these privileges are unreasonable and counterproductive in many cases. Analysis of ?free software? alternative model proves that use of patents and copyrights is not a necessary condition of creation of intangible goods. The last part of this work shows, that existence of any special instruments for intangible goods protection is not needed as well as it is not reasonable.
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