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HOTEL MAREKETING WITH FOCUS ON YOUNG PEOPLE
KUBIŠOVÁ, Michaela
The aim of the thesis is to identify the young people. Further analyze the marketing mix of selected hotel. Information of the marketing mix was obtained through primary and secondary data. It was necessary to determine what purpose the young people travel and what they expect from hotel. Identification of young people was conducted through one type of questionnaire which was processed after data collection. Based on the results of questionnaire we were given suggestions for improvements to the marketing mix of the selected hotel.
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Proposal for Improvement of Services in the Hotel U Hraběnky
Kumbárová, Ludmila ; Píza, Petr (referee) ; Mikulec, Luděk (advisor)
The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.
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Guests´ satisfaction with Hotel Kaskády services
Slobodníková, Stanislava ; Králová, Tereza (advisor) ; Lorencová, Hana (referee)
The goal of my diploma theses is to use the questionnaire research to analyse the Hotel Kaskády guests' satifisfaction with the services provided. This work is trying to focus on psychology of satisfying customers' needs and the uniqueness of each guest's personality. The other goal is to improve the questionnaire form used for the hotel research and come out with the ideas how to make it more simple for the guests and more practical and valuable according to the results the questionnaire brings.
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