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Nástroje online marketingu a ich vplyv na úspěšnosť podniku v sektore stavebníctva
Pešta, Štefan
This thesis deals with broader theme of online marketing and its tools in building industry. Designed campaign is specialized for PŠP s.r.o. Main campaign goal is to raise awareness of company. Results and cost-effectiveness is incorporated as well. Future specialization of company is discussed between retail selling of building material and construction activity. Campaign evaluation is discussed and explained.
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Internetová propagace společnosti Escargots
Predná, Kamila
Predna K., Internet promotion for the Escargots company, Bachelor thesis. Brno: Mendel University, 2019. Bachelor thesis deals with a proposal of an online promotion for the Escargots company. The main goal is to propose an online marketing campaign based on a situational analysis for reaching potential customers and increasing brand awareness. The inner analysis is performed applying the McKinsey’s 7S model, the outer analysis is performed utilising the Porter’s Five Forces model, Google Analytics tools were also used in the thesis. The result of the analysis is a proposal for a marketing campaign. The campaign includes a financial plan and time-bound for Google search engine marketing and Facebook. The proposal concludes with a discussion of the gained results and recommended changes
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Online marketingová propagácia pre obchod s oblečením
Plevová, Silvia
Diploma thesis is focused on creating a strategy and evaluating an effectivity of PPC campaigns of the e-shop called Factcool. Introduction of the diploma thesis is dedicated to the currently most used online advertising systems Google Ads and Facebook Ads. The PPC strategy is created based on the worked-out analysis of the current state.Thestrategy andcampaignseffectivity are evaluated with use of analytical platforms. The main goal of the diploma thesis is to find any drawbacks of the strategy and to come up with ideas for improvement not only for the specific e-shop, but also for the whole industry.
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Návrh online marketingu pro webovou prezentaci
Komárková, Jana
This master thesis is focused on proposal of online marketing for web presenta-tion. Thesis is divided to two main parts. First part provides description of main concepts of PPC commercial and SEO. The subsequent part of the thesis deals with the analysis, which leads to begin PPC advertising and creating of online marketing plan for year 2019. Finally, the application is evaluated and discussed its pros and cons.
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System for Marketing Campaigns Automation
Kunickij, Tomáš ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
This thesis deals with the development of a web application that aims to enable PPC specialists to automate and make their work more efficient. The application will allow these marketers to control tailored pre-written Python scripts to do some of the work for them. The web application is built by Python and a framework called Django. Moreover, Celery also is important here as it enables the scripts to run asynchronously. The system will allow the user who manages the PPC account to run and schedule the scripts and thus make their work more efficient.
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The Use of online marketing in chosen sports e-shop
Procházková, Petra ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...
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