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The Development of Small Company by Franchising
Červinka, Michal ; Mikulecký, Petr (referee) ; Koráb, Vojtěch (advisor)
Annotation: This thesis deals with the development of a small company by means of franchising. This franchising concept is based on the critical analysis of the chosen companies. In the theoretical part I processed franchising generally. The practical part contents the characteristic of the chosen company CZECH RENT A SKI s.r.o. This company deals with a winter equipment rental. I processed this concept based on the analysis of the company. The last part contains the schedule of the implementation of this concept.
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Franchising and law
Hampejsová, Jitka ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The thesis deals with legislative regulation of franchising in the Czech Republic and which areas of law have influence on franchise agreements and how is this relationship to other areas of law solved. The thesis focuses on content of franchise agreements, on typical provisons of franchise agreements according to antitrust law, on protection of intellectual property rights, on unfair competiton and on personal data protection. Some aspects are discussed according to laws of the USA and Germany and are compared to Czech legislation. Available court decisions which deal with franchising were also used in the thesis. Gained knowledge was used to analyze franchise agreement of NATURHOUSE and to suggest some improvemenst in the agreement.
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Franchise concept of kindergarten
Matyáštíková, Romana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis is divided into two parts. The first part deals with theoretical description of franchising, we can find there definition, basic terms and types of franchising, advantages and disadvantages for both parties and there is also a description how to build a franchised business, including pilot operation, operational manual or franchise agreement. The second part is dedicated to practical application of franchising on a concept of kindergarten and nursery.
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The franchise contract - possibility of using in the Czech Republic
Scheubová, Lucie ; Švarc, Zbyněk (advisor) ; Hásová, Jiřina (referee)
This thesis deals with franchising and franchise contract. This work describes the business concept of franchising, its expansion in the world and especially in the Czech Republic. It also discusses the franchise contract legislation, including the negotiation process between the franchisor and franchisee before entering into the contract. Finally, it deals with a detailed description of the provisions of the contract. All this is illustrated in the imaginery franchise chain Lickerish tomcat.
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Franchising as a Successful Method of Business
TŘEŠTÍK, Miroslav
Last 25 years, franchising as a system of business reach a dynamical progress thanks to the easier breaking through technological and political barriers in diffusing information. These days, there are lots of famous companies, all over the world, that are using this way of business and they are very known and successful with very strong position in market environment (environment of market). The most successful ones get to the global meaning. We have already known, franchising can significantly reduce business risks. Nowadays there are about 16 thousands independent concepts in working condition that are satisfying their consumers. The main goal of this work is to characterize franchising business, explain the heart of matter and show its weaknesses and strengths. I will take an actual case of company and decide about profitability of this way of business. The whole work is divided into two parts. As an introduction I deal with features of franchising, its evolution, present situation, definition and interpretation of ideas. Then I compare this system with others and describe different kinds of franchising. At the end of the first part I describe state of affairs during foundation of new franchise company and describe situation in Czech Republic after joining in the European Union. In the second part I go in for the concrete concept in detail. I describe whole concept, show its strengths and weaknesses and its uniqueness. I illustrate simplified economical balance and mention about necessities necessary to become a franchisee. For different activities are different kinds of business the best choices. Experience shows, we can use this way of business in real estate and many others. Communication between franchisor and franchisee is very important. Founders of this concept offer to consumers something new, unique not even in the Czech Republic, but also in abroad. It can demonstrate an interest of external interested persons.
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Process of the implementation of the new product to the franchising company
Žďárská, Iva ; Turnerová, Lenka (advisor) ; Krejčík, Petr (referee)
The bachelor thesis describes the essence of franchising and assumptions for its successful functioning. The origin, development and contemporary situation of franchising in the Czech Republic are explained. Then, necessary conditions of franchising business are analyzed- franchising contract and manual. In the second part, the franchise system McDonald's is described and specified. The main scheme is devoted to the marketing plan and to the implemantation of the new children's product on the birthday party to McDonald's.
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Franchising as a form of entry to the market
Sedlářová, Alena ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The topic of this bachelor thesis is Franchising as a form of entry to the market. The work itself is divided into 3 parts. The first one deals with the franchising theory (franchising types, its advantages, disadvantages, possibilities of financing, etc.). The second part describes franchising in the Czech republic including several franchise possibilities in our market. The thrid chapter concentrates on the legal aspects of this issue, legal environment and mainly franchising contract and the chapter is closed by the description of Pronuptia lawsuit which is one of the most important trials in this area.
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Aplikace franchisingu v potravinářském odvětví
Holeček, Jan ; Šlechtová, Jitka (advisor) ; López, Beatriz (referee)
Diplomová práce se zabývá aspekty podnikání franchisingových společností. První část práce se zabývá zařazením franchisingu v rámci podnikatelských sítí, charakteristikou subjektů, které se věnují a působí ve franchisingu a dále popisu potravinářského odvětví v ČR. Další část je zaměřena na konkrétní aspekty podnikání ve franchisingu, tedy na výběr franchisora franchisantem, podnikatelský plán, financování tohoto plánu a náležitostmi franchisingové smlouvy.
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