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MICE TOURISM IN PRAGUE WITH A FOCUS ON ORGANIZING THE ICCA 2017 CONGRESS
Skálová, Barbora ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
This thesis deals with the topic of congress tourism, which is perceived as a substantially attractive form of tourism in many destinations. The practical part focuses on the annual congress organized by ICCA - a significant international conference association, that Prague will host in 2017. The aim of this work is to characterize the sector of convention industry with emphasis on the segment of congresses and conferences organized by associations and other non-profit organizations, and subsequently to evaluate the steps the entities participating in preparation and execution of the ICCA prestigious congress have taken so far.
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Criteria decision for the allocation of conferences and congresses in Prague
Trávová, Veronika ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
The aim of the thesis named Decision criteria for the allocation of conferences and congresses in Prague is to analyse all the factors, which influence the choice of a particular congress or conference destination. The priority is to evaluate the congress tourism potential of the city of Prague and to suggest options for the innovation in order to increase the popularity of the destination. The thesis analyses the characteristics of the whole decision process of allocation a congress or a conference. Moreover, the activity of congress or conference organizers and destination organizations is described as well. The thesis is divided into four chapters. In the first and the second one, the substantial concepts of congress tourism, its organization and subjects are defined and characterized. The second target of this thesis is focused on the analysis of the decision criteria for the choice of the congress destination, the potential of Prague including SWOT analysis and the consequent summarization of impacts and possible innovations for Prague. The given interviews and materials from professionals in this field are the main sources for this thesis. In the end of the thesis, the overall situation in the congress tourism in Prague is evaluated and some suggestions for innovations for congresses or conference organization are proposed.
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Accounting, financial and organizational aspects of the congress
Plačková, Jitka ; Procházka, David (advisor)
The aim of this work is to explain the procedures for the congress in terms of accounting, financial and organizational. In the first part look at the organizational aspects, the other methods of financing and accounting in the third outline according to Czech accounting legislation and according to international accounting standards. Subsequently, the findings will apply to a particular congress.
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