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A journalist in regional dailies as a specific journalistic profession on the example of the Ústí region
Kalouš, Pavel ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The journalist in regional newspapers as a specific journalistic profession in Ústí region" deals with the working and status differences of regional journalists, whose occupation is believed as a specific kind of journalism. This thesis is mainly concentrated on the area of getting information and working with them, it is also focused on problems and difficulties of regional journalism, the role of journalists, their relationship to the local area and as well their moral level. Last, but not least this thesis brings the sociological profile of regional journalists in Ústí region. On the basis of a research which consists of disinterested observation and a research via questioning in seven newsrooms of Vltava-Labe-Press company newspapers, it shows the picture of margin journalists who have to fight with bad reputation in a long term. One part o this thesis is also a historical divagation to the development of regional press in the Czech Republic in the area of Ústí region and the stormy property changes which happened in the 90's of 20th century as well.
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Analysis of unemployment in the Usti region between 2007-2015 with special regard to vulnerable groups, case study district Teplice
Lachman, Jaroslav ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This bachelor thesis deals with the analysis of unemployment in the Usti region in the years 2007-2015 and related employment policy. The aim is to analyze unemployment, evaluate the cost of active employment policies and through structured interviews to find possible solutions for regions with high unemployment, among which is also the district Teplice. Unemployment in the Usti region largely suffers from low skilled workers, that have suffered most during the crisis. Important groups with which offices try to cooperate are long-term unemployed and graduates and adolescents.Targeted programs are published for them. The most frequently used tools of the active employment policy are community service and socially useful jobs. An important tool in terms of cost seems to be retraining. Structured interviews suggest that it would be necessary to reduce staff costs and focus on education.
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Human resources and its role in Ústí region development
Štrajtová, Monika ; Měrtlová, Libuše (advisor) ; Peková, Jitka (referee)
This diploma thesis is focused on human resources and their impact on regional development in Ústí region. The goal of this thesis is to give the recommendation for regional policy focused in a field of human resources based on labor market statistical data analysis and comparison with other NUTS III regions in Czech Republic and evaluation of own survey. The thesis consists of five parts. First part defines theoretical concepts and bases of labor market, regional policy and development. In the second part, there is description of regional policy of European Union and Czech Republic and strategic documents of regional development. The third part presents analysis of labor market in Czech Republic and description of employment policy. The fourth part is focused on Ústí region characteristics, summary of regional policy and programs aimed on decreasing unemployment. There is Ústí region compared to the other NUTS III regions in Czech Republic and the evaluation of question survey of employers and residents in Ústí region. The conclusion formulates recommendations on regional employment policies of the region and human resources
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Film production and its use in promoting the Czech Republic among residents
Růžičková, Lucie ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.
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The comparison of unemployment in the Central Bohemia region and in the Usti region
Prokop, Tomáš ; Šimpach, Ondřej (advisor) ; Dotlačilová, Petra (referee)
Unemployment is one of the biggest economic and social problem of the present day and not only on territory of monitored regions, but on the whole world. The bachelor work is focused on comparison of the unemployment in Central Bohemia region and Usti region. In the methodological part are defined basic terms and formulas which are both used in the analytical part. The analytical part compares the socio-economic statistics of population in the surveyed regions by using data from Czech statistical office and Ministry of labour and social affairs. The objective of this bachelor work is to create summarizing view of unemployment in both Central Bohemia and Usti region.
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Analysis of offer of guide services in Ústí region
Havránková, Tereza ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
This work is about offer of guide services in Ústí region. In first part there are basic definitions of tourism and guide services including information about duties and work of tourist guide. Then the work characterizes Ústí region with his most popular places and summarizes facts about tourism in this region. In work there was also used a survey about demand of guide services. In analytic part there is decription of each individual location with guide services. These descriptions are analyzed and compared with facts about tourism in region and with results of survey.
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Analysis of the effectiveness of active labor market policies on unemployment in the Usti region
Macke, Petr ; Kouřilová, Jana (advisor) ; Pělucha, Martin (referee)
The active employment policy belongs to main means solving problems of unemployment. This dissertation concentrates on active employment policy and analyses it by an example of Ústí region. Its main aim is to determine whether the implements used in active employment policy are purposeful and effective in decreasing of unemployment rate in Ústí region, using methods of induction and abstraction,analysis of statistical data. The dissertatioun evaluates the period after 2000. The dissertation is divided into theoretical and practical parts. The theoretical part describes labour market, unemployment and employment policy. There are described other implements used to fight the unemployment in some European countries. There is a description of European social fund that gives the financial support to some implements and projects concerning active employment policy. In the analytical part there is a brief socioeconomical analysis of Ústí region, and the analysis of unemployment describing its developmemt since 1990s in Ústí region and in the Czech Republic. The structure of applicants for job is described out of various viewpoints. On the basis of these data we find out which groups of people have the greatest participation in unemployment and should be the target group of active employment policy. The main part of the dissertation is the analysis of active employment policy, its financing, analysis of implements and some completed projects that had been concentrated on threatened groups of job applicants. On the basis of these results we try to say whether the active employment policy in Ústí region has an effect on decreasing the number of unemployed. At the end there are some suggestions and possible solutions of the problem in Ústí region in following years.
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Analysis of the potencial for tourism in Ústí region
Štrajtová, Monika ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
Bachelor's thesis analyzes the potential for tourism in Ústí region with methods of analysis, synthesis and statistical data. Theoretical part is focused on importance of tourism for regional development and development of tourism in Czech Republic after the year 1989. Practical part is aimed on Ústí region and analysis of the potential for tourism was made based on data available from the Czech Statistical Office. Last part of practical part contains plan for education trail realization, which might be a new place to visit.
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