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Using Project Method in Kindergarten
KODIMOVÁ, Zuzana
This bachelor's thesis revolves around using planning method, which enhances life in many nursery schools. The theoretical part is aimed at its characteristics, origin and history; it informs us about signs and structure of the project and draws attention about the advantages and disadvantages of the method. In the functional part, research survey is carried out, which examines current notion of educators on the subject of applying the planning method using surveys and self-observation to assess projects in the nursery school.
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Impact of culture elements on the marketing. Specifics of New Zealand culture.
Kadlec, Michal ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
This Diploma paper deals with topic of cultural impact on the Marketing. Connections and significance of cultural elements are explored in marketing perspective. The methodical section of this paper is focused on the Culture of New Zealand, when its specific traits are described and main cultural elements related to the marketing are analyzed. In the first part of the paper it discusses the culture in general terms as well-dynamic process and takes up with the main elements of culture. Extraordinary attention is paid to the specific symbolic perception of colours in various cultures as the most important visual factor, which is also connected with the marketing. Theoretical section of this paper is closed up by analysis of the Model cultural dimensions, which was invented by Dutch anthropologist Geert Hofstede. This model provides measurable data about main cultural traits and differences in certain cultures over the World. The Analysis of Hofstede`s model also includes relation to the various religions. The second part of the paper deals with the process of significant culture elements application on the marketing field. Primarily attention goes to the marketing mix and its tools -- product, price, place and promotion. This section defines and explains main aspects and perspectives of multicultural marketing, which are necessary to respect. The final methodical part of this paper focuses on the Culture of New Zealand and its fundamental elements related to the marketing as well. It provides overview of the main culture traits, which are essential to be adapted to launch New Zealand market successfully. Research of the visual symbol perception in Czech and New Zealand culture completes this topic. This was done through questionnaire using cultural based print advertisements. In conclusion it presents summary of the main goals found in this diploma paper.
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The advetnure - short story of Julius Zeyer
HROMÁDKOVÁ, Tereza
This thesis is divided into two parts, theoretical and analytical. The first part aims to provide basic findings about adventure fiction, i.e. general characteristic, brief historical account and individual genres. Then an overview of Zeyer's shorter adventure proses, which will be analysed further on, follows. The next chapter examines to what extent and in what way adventurousness was becoming a part of metalanguage about Zeyer's work. The last theoretical segment provides an overview of period reception of Zeyer's shorter adventure proses discussed in the second chapter. The analytical part tries to answer the question how is adventurousness in Zeyer's work formed. The last chapter consists of a treatise about adventurousness in Svatý Xaverius by Jakub Arbes, a piece of literature of analogical nature.
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Behavioral economics - Relativity consumer choice
KRATOCHVÍLOVÁ, Pavla
In my bachelor thesis I have focused on behavioral economics. It is a combination of economics, psychology and sociology. It examines the human as a being who makes mistakes. People's choice is influenced by several factors. I focused specifically on the decoy. This is an added non-dominant variant that affects the choice. With this decoy increases preferences for alternatives, which is dominant to artificially added options. In my thesis I verify this theory by experiment. I've reached 120 subjects that were split into two groups. The first group received a questionnaire with the decoy. The second part of the people received questionnaire without decoy. Each questionnaire included additional questions: whether the subject is male or female, whether studying or working, and what is the highest level of education. With these questions, I examined whether any of these factors influence the effect of decoy. The obtained data were processed in the Statistica using logit model. Processing was divided into two parts because of that some subjects chose our decoy, even though it was assumed that no one would prefer not. In the first part we deleted the preference for decoy, in the second part we combined number of result for the decoy with result to the dominant alternative. The results in both parts were very similar and showed the same information. It was a big influence what the questionnaire (with or without decoy) subject received. From additional questions have been shown the influence of the factor, which refers to whether the subject is studying or working, ie whether he has income or is dependent on a third person. The gender and educational attainment, we failed to demonstrate impact.
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Ochrana spotřebitele v oblasti obuvi
Bílková, Martina ; Chvojková, Helena (advisor) ; Hůlová, Marie (referee)
Práce je věnována současné úpravě ochrany spotřebitele se zaměřením na oblast obuvi. Obsahuje základní charakteristiku právní úpravy ochrany spotřebitele v ČR a její plánované změny do budoucna. V oblasti obuvi zkoumá současnou situaci na trhu v ČR a problematiku uplatňování práva (především při reklamacích). V závěrečné části je provedeno a vyhodnoceno dotazníkové šetření u prodejců a spotřebitelů.
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Motor insurance profitability in the czech insurance market
Roblová, Eliška ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
The diploma thesis is focused on the motor damage and the motor third party liability insurance profitability evaluation of the czech insurance market. In the first part both the czech market devolopment and the current law-making issues with the evaluation of the czech market key indicators are briefly described. Next part of the thesis is focused on the non life insurance market quantitative characteristic in the period from 2003 to 2015. Next part of the thesis deals with the motor damage and the motor third party liability insurance characteristics. In the last two chapters the thesis examines the motor damage and the motor third party liability market with the following evaluation of their profitability by using the combined ratio indicator.
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Trust and Environmental Regulations
Hlaváček, Jan ; Geuss, Erik (advisor) ; Macháč, Jan (referee)
This thesis analyzes impact of social trust on environmental regulations stringency. Negative effect is suggested. Thesis documents that, in a cross section of countries, there is no evidence of such an effect. On the other hand, there is evidence of positive impact of GDP per capita and level of education.
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Socioeconomic analysis and synthesis of district of Pribram
Kotrbatá, Lenka ; Nezdařilová, Eva (advisor) ; Postránecký, Josef (referee)
Tato diplomová práce se zabývá komplexní socioekonomickou analýzou okresu Příbram. Můžeme ji rozdělit do tří částí. První část pojednává o Teoriích regionálního rozvoje, které chci použít pro definování dalších směrů rozvoje okresu Příbram. Druhou částí je analýza, která zkoumá základní charakteristiku okresu, jeho obyvatelstvo, trh práce, hospodářskou strukturu a sociální a dopravní infrastrukturu. V třetí části je na základě zjištěných skutečností vypracována SWOT analýza, která shrnuje silné a slabé stránky okresu a poukazuje na možné příležitosti a hrozby v dalším rozvoji tohoto okresu.
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Preparedness of primary school teachers for environmental education
ŠIMEK, Matouš
This bachelor thesis examines the preparedness of primary school teachers in the South Bohemia for environmental education. This readiness is thinking of competencies for effective administration and coordination of environmental education, not stint the teacher's knowledge. The theoretical part describes the development, challenges and diversity of methods of environmental education in the Czech Republic. The practical part focuses on the analysis of the education plan (SEP) and primarily qualitative analysis of the responses of teachers gathered through a questionnaire, which contained 6, mostly open questions. Based on the evaluation of these responses were determined and defined three groups of teachers of differing competencies and thus preparedness for environmental education. Further it has been verified overwhelming satisfaction of teachers with internet and levels of educational programs, training and seminars, provided primarily by NGO´s and several government agencies in the region.
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Marketing strategy of the company
Hrebenyk, Yanina ; Štůsek, Jaromír (advisor) ; Zdeněk, Zdeněk (referee)
This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis.
The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.
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