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	Návrh segmentace potenciálních zákazníků produktů firmy Inkospor Skálová, Dana Detailed record
	Legal and ethical rules on advertising in healthcare Kubíčková, Mária ; Boháček, Martin (advisor) ; Vavrečka, Jan (referee) This work deals with the regulation of advertising of drugs and food supplements. The goal is to assess whether the rules are complied with and whether the current decision-making practice of supervisory authorities in the markets for medicinal and nutritional supplements sufficient. Detailed record
	Pharmaceuticals, food supplement and medical device advertising Pudilová, Alena ; Boháček, Martin (advisor) ; Vavrečka, Jan (referee) The thesis brings a complex insight into the legal environment of the pharmaceutical and food supplement advertising. It focuses on the legal regulations in the branch with emphasis on decision making processes of the supervising and other relevant state bodies. Special attention is paid to the ability of the above mentioned authorities to enforce the powers given to them by the law and to their cooperation. The main goal of the thesis is to assess whether the contemporary adjudication on the two markets (pharmaceuticals and food supplements market) is transparent and close enough to ensure effective protection of the public and consumers. A very important aspect of the whole problem is also to find out whether the jurisdiction allocation among the authorities and the way the make use of their powers leads towards sufficient assurance of legal certainty and public priorities, that is to say consumer protection and public health. Detailed record
	Legal and Ethical Regulation of Advertising (with a Focus on Dietary Supplements) Jweidová, Soňa ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee) Regulace reklamy na doplňky stravy je důležitá, protože se jedná o produkty, které ovlivňují lidské zdraví. Neetické reklamy nejsou žádnou výjimkou, objevují se zejména různé formy klamavé reklamy. Některé reklamy připisují produktům léčivé nebo preventivní účinky, jiné slibují nepravděpodobné výsledky, např. rychlé zhubnutí. V této práci jsou popsány některé případy neetických reklam a činnost regulačních orgánů. Detailed record

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