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Analyse of employment tourism on Lipno area
MATĚJČEK, Jindřich
The main aim of my diploma thesis is the analysis of present state of tourism in the area of Lipno and a suggestion of an effective and complex strategy for the tourism development through the identification of number one problems in given territory.A short characteristics of the certain area is to be found there which is followed by the analysis of the current tourism condition. In the second section I have evaluated the offer and demand in the summer and winter season. In the thesis the tourism development is also handled, where the developments of the offer and demand and the troubled sections of this sector. In conclusion there are some proposals for the region development, which priorities are divided into particular activities.
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The support of tourism development in the chosen region
KOKŠTEJNOVÁ, Dita
The main goal of this bachelor work is primary and secondary offer analysis of tourism in Dobříšsko. Most important part of work depends on questionnaire investigation, which was answered by visitors of this area. According to question-form this work deals with reasons why visitors coming here, what are they doing here and if they are satisfied with local possibilities and services.
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Analysis of Motor Third-Party Liability Insurance from an international perspective
Cibulka, Jakub ; Ducháčková, Eva (advisor)
The bachelor thesis deals with the Motor Third-Party Liability Insurance in the Czech Republic and in selected countries of the European Union. The first part presents the situation in the Czech insurance market, explains terms important for understanding and market characteristics. The second part concentrate on the cost of insurance and the factors that affect them. The third part contains an empirical comparison of construction of Czech and foreign insurance, including specific examples and selected segments of the insurance product. The conclusion summarizes the topic and tries to predict future developments in the MTPL insurance.
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Market segmentation and cluster analysis
Zuzák, Jaroslav ; Vilikus, Ondřej (advisor) ; Hebák, Petr (referee)
This bachelor thesis deals with possibilities of statistic-analytical tools in market segmentation (i.e. a marketing concept), which is introduced as well. The theoretical part focuses on cluster analysis and its best-known algorithms, their assumptions and from those following possible usefulness and potential limitations. In the practical part a segmentation study of gallery and museum visitors is conducted on the basis of lifestyle and leasuretime activities variables. The resulting segments are profiled using other variables to create a more real-life image of the visitors and nonvisitors of galleries and museums.
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Segmentace trhu mladých
Böhmová, Veronika ; Koudelka, Jan (advisor) ; Petriková, Patrícia (referee)
My thesis deals with clothing habits of young people. The first part descibes the process of market segmentation, the second part abou the lifestyle of young people and about their clothing habits. I used a questionaire and with the help of PASW Statistics I revaled four segments.
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Market segmentation in financial institution
Gasiorovičová, Markéta ; Koudelka, Jan (advisor) ; Kovářová, Hana (referee)
Work is focused on main problems of segmentation in practical life taking complicated financial services showing difficulties the market is facing. Aa main stream is author describing czech insurance market where segmentation has held a prime place within media and insurers interest. On the other hand is also showing banking sector where easy and simple marketing segmentation has been adopted. After analyzing the real situation, author is taking best practice advise from real world and also recommendation on what to do next from theory.
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Typology of the World Class members
Porkertová, Adela ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of the bachelor work is to point out the basic typology of the World Class members within its fitness club located in Venceslas Square and thanks to the obtained results try to come up with possible recommendation for the future marketing strategy. First part is dedicated to the theory and expressions such as marketing, market research, market segmentation, buyer behaviour and questioning. Second part gives a closer look to the fitness,to the company World Class and at last to the specific fitness club in Prague. Chapters explain whole procedure of the market research, the gain of the data and finally the data analysis with its practical explanation.
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Market segmantation of dog food
Gruntová, Petra ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
This diploma thesis deals with marketing segmentation of food for dogs. The market is specified by companies existing on the market, devided into five pricing group. For better understanding of the problem there are mentioned also general principles of dog feeding and researches realized in past. Segments are revealed on basis of one segmentation criteria, other possible views are just briefly mentioned. Marketing strategy is suggested for three chosen target groups.
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Lifestyle - A Research Topic And a Criteria for Market Segmentation
Kuncová, Jana ; Koudelka, Jan (advisor) ; Udatný, Jiří (referee)
The thesis considers lifestyle with emphasis on its applicability in marketing practices. The first part characterises the social research projects that took place recently in the Czech Republic. The second part concentrates on the principles and methods of market segmentation, followed by an example of financial market segmentation based on features of lifestyle. The final part contains recommendations related to marketing strategies towards chosen segments.
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