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Proposal of Database for Effective Functioning of a Guesthouse
Kornelly, Roman ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
This bachelor thesis is concerned with designing a database intended to streamline the activities taking place in the Rumburak s.r.o. guesthouse. The first part of the thesis presents the theoretical foundation required for tackling the problem. Following is an analysis of the processes involved in the current operations, pinpointing their problem points. The core part of the thesis focuses on the actual design comprised of a module for person management, booking and invoicing. The result of the work done on the thesis is a fully functional database that meets the requirements of the company.
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Entrepreneurial Project
Bohatová, Kristýna ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The bachelor thesis deals with the business plan. The aim of this work is to build 3 of the proposals, which could help the Camaieu company to better compete in the market, reduce costs and first of all increase profits. The teoretical part is focused on the business plan on its own, the most common mistakes in business, market subjects and the company targets. In the practical part we will find the concrete suggestions.
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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Model Of Transfer Of Activity Of Allowance Organization into Trading Company
Busta, Karel ; Vrbková, Milena (referee) ; Kopřiva, Jan (advisor)
The Bachelor´s Thesis deal with problems of assignation of activity of allowance organization established by municipality into trading copany. On the basis of theoretic ways in the first part is done analysis of present-day situations and reasons of assignation of aktivity into trading copany. The third part of study includes main part of this study, creating of model. These study should be as a model to municipality how to proceed in this situation.
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