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Relaxation and exercise center
Kalábková, Ladislava ; Obrtlík, Jan (referee) ; Májek, Jan (advisor)
The bachelor thesis focuses on the design of an administrative building on Soukenická Street in the bustling part of Brno. Currently, the plot houses buildings with zero utilization, deteriorating structures, and a parking lot. The entire area is unattractive, has limited use, and negatively affects the aesthetics of the intersection of two important streets – Soukenická and Hybešova. The architectural design includes the creation of an attractive corner building with multifunctional use, an underground garage, and a connection to the existing Malá Amerika building, which could have a new functional purpose as a commercial and restaurant passage or art studios. The administrative building offers a ground floor with a restaurant, bistro, café, and shop. Spaces are variable, allowing owners to customize them according to their needs. Additional above-ground floors are equipped with offices, both for larger groups and individuals. The seventh floor features a green accessible roof, a café, and meeting and presentation rooms. The bachelor thesis delves into the details of the administrative building section housing the main staircase with an elevator. Simultaneously, the design incorporates the connection of Soukenická Street with Malá Amerika through a passage in the proposed structure, aiming for potential future use of the building. The work stems from the architectural design studio in the second year, focusing on public structures.
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Football Recycling
Raabová, Viktorie ; Jemelka, Vojtěch (referee) ; Sedlák, Jaroslav (advisor)
In the centre of the city, near Lužánky, there is a strange brownfield that represents an interesting mix of past and present. This place has been the target of many plans and visions, but their fate has been different. Some have come to fruition, others have remained on paper, waiting for their chance. Different people have been involved in the creation of this complex space, coming and going over time, creating a distinct entity with many faces. Here you will find a luxury hotel, abandoned sports venues from the past and tennis courts still attracting sports enthusiasts. All this is complemented by a vast car park that seems to be a kind of inhospitable oasis in the middle of the city's concrete. But behind this urban kaleidoscope lies Planýrka, a special piece of nature in the heart of the city. Only the beaten paths and untrodden greenery here testify to a life that takes place beyond the reach of human hands, a life according to its own rules.
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Commercial centre Miris garden
Dračka, Jakub ; Landa, Karel (referee) ; Pavlovský, Tomáš (advisor)
The subject of the bachelor thesis is the design of the Miris Garden Commercial Centre within a holiday resort, which is also to include a hotel, marina and countless apartment villas, which are not part of the design. The property is located at the foot of the Velebit Mountains, near the Paklenica National Park and the village of Starigrad-Paklenica in Zadar County, Croatia. The assignment is based on an urbanistically nonsensical concept, namely the developer's intention to build a seasonal holiday resort located almost in the bosom of nature, in addition to a scale far exceeding the aforementioned village, the nearest settlement in the area. The bachelor's thesis was preceded by a studio project, which was, however, completely reworked after long deliberations and a struggle with one's own conscience, but the original intention remained – to hide the undesirable building in the local landscape under a layer of soil and to show as little of it as possible. The building is conceived as a small village, a cluster of small houses concentrated in one long street, which is, however, quite rugged and thus creates several nooks and small streets along its length. This street opens out towards the Velebit Mountains and partly towards the Adriatic Sea. While the front, and the only visible façade, is articulated, the others are hidden underneath the ground level. A longitudinal service and supply corridor runs through the building, separating the shops and restaurants from their back-of-house, warehouses and process rooms. There is an underground garage under the northeastern part of the building. The roof of the building is green, planted with fruit trees and sloping. The forecourt of the building is also planted with trees, the trees provide shade and shelter for birds and bees. The shell of the building is made of rammed concrete, the layers of which visually relate to the surrounding landscape of limestone. There is no lift in the building. The shops are designed in a minimalist way to maximise the use of outdoor space and to take account of seasonal use. Lighting and ventilation is provided by chimneys, thus transforming the original function of the chimneys according to current needs and requirements.
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Motel for truck drivers in India
Dědková, Kateřina ; Šubrt, Jan (referee) ; Dulenčín, Juraj (advisor)
The subject of the bachelor thesis is the design of an motel for highway drivers in India. The building is located in the part called Kannadi in the district Pallakad nearby road National Highway 544, which is connected from the south side. Right next to the area aren’t built any other objects. The work shows the design of the alone standing building, which is divided into 4 blocks. The most of the area is used as accommodation, the other parts as restaurant and shop. The main role in designing was Indian religion and local traditions, which were inspiration in the layout and aesthetic solution of the building. The sections are connected thanks to the atrium in the middle and to the rooms in the second ground is the main entrance through the built-on gallery. All rooms are supposed to be for 2 residents and don’t include a sanitary facilities (these are common, 2 on the floor). The design is using traditional materials and the façade is made by overhanging panels from metal frame knitted by colorful cord from recycled plastic (or textile). As a result of this is possible to make people think of the pollution in the world and mainly in India. Colors refer to their religion, which are used even on their typical trucks, they should bring the protection and safety on the way before the drivers come back to the families. Panels are also used as the shading element.
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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Building marketing advantage by using aroma marketing in the selected company in tourism
PAUKNEROVÁ, Aneta
The bachelor thesis deals with the study of the influence of aroma marketing on customers in the restaurant Penzion Pohádka. The data collected from questionnaire survey and observation analyses whether this type of marketing has an impact on customer satisfaction in the restaurant. The main objective of the bachelor thesis is to propose a specific application of aroma marketing in the selected tourism enterprise. The methodology involves a combination of quantitative and qualitative research including questionnaire survey and observation. The resulting findings showed that the aroma of cinnamon positively influences the perception of the restaurant environment, contributes to overall customer satisfaction, increases customer financial spending, increases the time spent in the restaurant and other findings. This work provides new insights into the importance of the influence of aroma in a restaurant establishment that can lead to competitive advantage and customer loyalty to the establishment.
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Area for Breeding Horses
Prašivková, Regina ; Maceková, Věra (referee) ; Myslín, Jiří (advisor) ; Skála, Jiří (advisor)
The aim of the thesis was drafting of a Area for breeding horses in the area of village Lipuvka. There are area for horses, riders and some other functions like a accommodation and restaurants. All of these functions are emplace to the single object. Storage is emplace in the other neighboring object. There are parking, enclosure and carousel for horses in the area. The main space is oval horse-riding arena. There are all of the funtcions around the horse-riding arena which are connected to each other. Bachelours thesis is focused on the main object. It is the main entry with the hall with reception, cloak room, playground, restauration, two storeyed flat and greenroom which is placed over the restaurant.
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WINE HOUSE NIKOLSBURG MIKULOV
Valová, Markéta ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The topic of this diploma thesis was to design a winery house in the open landscape in a traditional wine landscape of Mikulov. The designed building serves as a four stars hotel with apartment rooms, restaurant, wellness, wine shop and a small wine farm with a storage of wine. There are unique views to the Mikulov city, Turold hill and surounding vineyards. The longitudinal axe is oriented on northeast–southwest. Majority of rooms, terraces and both atriums are directed on prospective axes. The object has one basement and three groundfloors. It is (situated) into the sloping terrain and constrasts with the wavy landscape of Mikulov for its racional and linear conception. It is inspired by terracced formations in near suroundings and uses it for its mass as well. It creates a new landscape dominant that remainds the geological formation of limestone situated in the surroundings of the Mikulov city. The regular rhytm of windows on facade refers to the Mikulov´s renaissance. The regular placement of window openings, and their rhythm are inspirated by Mikulov renaissance. Smaller holes, glass surfaces, light color of facade, green roof and shielding elements prevent from overheating the object during the summer. The water element in the courtyard offers pleasant refreshment for the visitors.
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Center of Rest in Lavičky
Pospíšilová, Iveta ; Soudek, Pavel (referee) ; Kalousek, Lubor (advisor)
The topic of this master´s thesis is a new building design of recreation centre in Lavičky and processing of project documentation for this building realization. This thesis is furthermore completed with two specializations. It deals specifically with a specialisation in the field of technical facilities of buildings – heating and air conditioning. The recreation centre is a complex of two units that will provide restaurant and accommodation services with leisure activities facilities. In one of the units there is designed an accommodation facility with smaller wellness area, in the other unit there is designed a restaurant. The estate where the units are located occurs in the north part of the village Lavičky. This locality is built up by family houses and apartment blocks. The architectural solution of the designed units follows on from the concept of simple country object where the object has the shape of rectangle ground plan and is roofed by typical saddle roof. The building of the restaurant and also the guest house is in the shape of rectangle and is roofed by double sheathed saddle roof with metal folded roofing in dark grey colour. As well it utilises modern elements of architecture as big window openings or dormers. The filling of the openings will be accomplished by wooden windows in natural shade. The façade of the units is designed in that way to match both unis together. It is solved by white façade paint in combination with cement splinter panels imitating wood or cement splinter panels in grey colour and is completed by outdoor wooden pergola or wooden storm porch. The wall base part is formed by mosaic façade in grey colour. The layout solution of the units follows on from operation requirements of the particular services and they are separated in space for customers and for operation space. In the unit of the guest house there are designed 9 suites with 22 beds. In the ground floor there is designed one suite for persons with reduced mobility and o
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