Národní úložiště šedé literatury Nalezeno 3 záznamů.  Hledání trvalo 0.00 vteřin. 
Proposals for Expanding the Marketing Communication of a company
Ulrichová, Veronika ; Schüller, David (oponent) ; Kaňovská, Lucie (vedoucí práce)
The bachelor’s thesis focuses on the marketing communication of the café Férová Palačinkárna in Hradec Králové. The thesis is based on definitions and terms defined in the theoretical section, which is followed by an analytical section and a description of today’s pandemic situation connected with the coronavirus and its influence on Férová Palačinkárna. Based on the described analysis and gained data, this thesis provides recommendation for improvements in marketing communication with a focus on the customers of Férová Palačinkárna.
Proposals for Expanding the Marketing Communication for a Company’s International Audience
Ulrichová, Veronika ; Kaňovská, Lucie (oponent) ; Chlebovský, Vít (vedoucí práce)
The diploma thesis is focusing on a company that is a leading Czech company selling Czech design and also an organization hosting international design competitions. The aim of the thesis is, based on the analyses of the current marketing position of the company, to prepare own proposals and recommendations that will lead to an increase in awareness of the company Czechdesign products and e-shop internationally.
Proposals for Expanding the Marketing Communication of a company
Ulrichová, Veronika ; Schüller, David (oponent) ; Kaňovská, Lucie (vedoucí práce)
The bachelor’s thesis focuses on the marketing communication of the café Férová Palačinkárna in Hradec Králové. The thesis is based on definitions and terms defined in the theoretical section, which is followed by an analytical section and a description of today’s pandemic situation connected with the coronavirus and its influence on Férová Palačinkárna. Based on the described analysis and gained data, this thesis provides recommendation for improvements in marketing communication with a focus on the customers of Férová Palačinkárna.

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