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The Use of Project Management Methods in Event Management of the International Organisation
Světnička, Michal ; Pezlar, Zdeněk (oponent) ; Smolíková, Lenka (vedoucí práce)
This Master thesis deals with the analysis and the current situation in a specific organisation and application of project management theoretical knowledge, tools, methods, which are used to propose an event for the company with the objective to facilitate the process of building and engaging the community of customers in Slovakia and preparing a guideline for the following projects. The thesis is divided into three major parts. The first part focuses on the introduction of project management theory and definition of major project management concepts. The second part is devoted to the current situation analysis, which includes using a variety of microenvironmental and macroenvironmental analyses. The last part is dedicated to the project proposal using project management methods such as the SMART definition of project objectives, Logical Framework Matrix, Work Breakdown Structure, RACI Matrix and Gantt Chart and finding the benefits for the analysed company.
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The Use of Project Management Methods in Event Management of the International Organisation
Světnička, Michal ; Pezlar, Zdeněk (oponent) ; Smolíková, Lenka (vedoucí práce)
This Master thesis deals with the analysis and the current situation in a specific organisation and application of project management theoretical knowledge, tools, methods, which are used to propose an event for the company with the objective to facilitate the process of building and engaging the community of customers in Slovakia and preparing a guideline for the following projects. The thesis is divided into three major parts. The first part focuses on the introduction of project management theory and definition of major project management concepts. The second part is devoted to the current situation analysis, which includes using a variety of microenvironmental and macroenvironmental analyses. The last part is dedicated to the project proposal using project management methods such as the SMART definition of project objectives, Logical Framework Matrix, Work Breakdown Structure, RACI Matrix and Gantt Chart and finding the benefits for the analysed company.
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