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Expansion to the Slovak Market: A Focus on Community Rental Housing Project
Hakl, David ; Širáňová, Lenka (oponent) ; Šimberová, Iveta (vedoucí práce)
The subject of the master's thesis is the proposal of an expansion strategy for a selected company into the Slovak market. The chosen company is engaged in the production, sale, and rental of houses made from recycled shipping containers. The thesis is divided into four parts. The introductory section outlines the issues, establishes both primary and secondary objectives, describes the methods used. The theoretical part defines the concepts of the addressed issues. This is followed by the analytical section, which includes an analysis of the current state of the company and selected project for the expansion. The final part contains the author's own proposed solutions.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (oponent) ; Havíř, David (vedoucí práce)
The bachelor thesis focuses on creating a marketing mix of services in a startup company. It lays the theoretical basis for the analysis of the problem, which then presents the company and tries to describe its place in the market, the target group and comprehensively analyze the situation for the follow-up part, in which I design the marketing mix using 4P. The aim of this work is to create such a marketing mix that will lead to the overall prosperity of the service and thus the prosperity of the whole company.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (oponent) ; Havíř, David (vedoucí práce)
The bachelor thesis focuses on creating a marketing mix of services in a startup company. It lays the theoretical basis for the analysis of the problem, which then presents the company and tries to describe its place in the market, the target group and comprehensively analyze the situation for the follow-up part, in which I design the marketing mix using 4P. The aim of this work is to create such a marketing mix that will lead to the overall prosperity of the service and thus the prosperity of the whole company.
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