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The popularity growth of sport climbing demonstrated on media coverage of Adam Ondra
Hübsch, Dan ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
The bachelor thesis deals with the transformation of the reporting on sport climbing by three major Czech sports news sites Sport.cz, iSport.cz, and the sports section of iDNES.cz demonstrated on media coverage of the Czech climber Adam Ondra - a multiple medalist from the world and European championships, an Olympic participant, and the first person to climb the highest difficulty route ever achieved - considered to be the current best climber in the world. The theoretical part of the thesis encompasses, in addition to the profile of the observed athlete, the concept of gatekeeping and the related theory of news values which are subsequently applied to sports media and used in the analytical part. The thesis aims to capture the development associated with the transformation of reporting on Adam Ondra, and thus, on sport climbing as well. The purpose of the thesis is based on the hypothesis that the number of published articles is going to increase during the period under review due to Ondra's achievements. And that is going to be proven.