National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Proposal to improve the marketing mix of the company
Bábíčková, Veronika ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on analyzing the marketing mix of a company that manufactures and distributes pools to various European countries, followed by proposals for its improvement. The thesis is divided into three main parts. The first part deals with theoretical foundations related to the topic of the thesis. The second part includes an analysis of the current state of the company, which results in identifying shortcomings or areas for improvement. The third and final part presents proposals based on the analysis of the current state of the company.

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