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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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Health and social aspects of infertility and its treatment
ZAVADILOVÁ, Zuzana
Infertility is the inability to achieve a pregnancy. WHO classify infertility into two groups. Primary infertility is the term used to describe a couple that has never been able to conceive a pregnancy, after at least 1 year of unprotected intercourse. Secondary infertility describes couples who have previously been pregnant at least once, but have not been able to achieve another pregnancy. Causes of infertility include a wide range of physical as well as emotional factors. Approximately 30 - 40% of all infertility is due to a "male" factor such as retrograde ejaculation, impotence hormone deficiency, environmental pollutants, scarring from sexually transmitted disease, or decreased sperm count. A "female" factor -- scarring from sexually transmitted disease or endometriosis, ovulation dysfunction, poor nutrition, hormone imbalance, ovarian cysts, pelvic infection, tumor or transport system abnormality from the cervix through the fallopian tubes -- is responsible for 40 - 50% of infertility in couples. The remaining 10 -30% of infertility cases may be caused by contributing factors from both partners, or no cause can be identified. This dissertation has two main goals. The first goal is to describe how a couple face up to their problems with infertility. The second goal is that this dissertation can be used as a study material for social and medical employees. This dessertation is based on a qualitative research. I used a method CAMI {--} communication through the use of computer. The observational goup were people disccusing at www.neplodnost.cz.
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