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Cultural Exceptionality with Regard to Globalization
VONDROVÁ, Lucie
The objective of my memoire is the position of culture in face globalization. Firstly, this memoire presents the revolution of transportation and means of communication, which has led to globalization. The following paragraphs present the principal international accords, the organizations affected by this problem, as well as the essential conventions concerning {<<} l´exception culturelle {>>}. Furthermore, it shows that culture has consequently come into play in globalization by opposing European culture with the concept of America. This memoire demonstrates how globalization accompanied by cultural hégémonie is responsible for the birth of the principal of cultural exception and moreover of cultural diversity.
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On variation in the declension of attributive adjectives (a problem of the vague definition of "Artikelwort" and "Adjective")
Vondrová, Lucie ; Doležal, Jiří (referee) ; Dovalil, Vít (advisor)
My master thesis is entitled "On Variation in the Declension of Attributive Adjectives". This language phenomenon is closely related to the problem of standard in general. The codifiers have different attitudes towards this issue and that is something I wonder about. I would like to find out why the data in grammars and dictionaries differ from the language usage as well as who decide which language form belongs to standard and which not. Are the codifiers the only ones or is the process influenced also by anyone else? These questions suggest that it was necessary to handle the theory of standard at first and then to analyse concrete examples.
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Marketing communication in the company Petra Clinic
Vondrová, Lucie ; Procházková, Markéta (advisor) ; Babák, František (referee)
This diploma thesis deals with the marketing communications for esthetic and slimming clinic Petra Clinic. The first part of the thesis is focused on the theoretical knowledge of marketing services, marketing communications and communication mix area. Competition and communications and media mix area is examined in the practical part. Finally, I proposed for the clinic a four-month communications campaign. The aim of my thesis is to find out how the Petra clinic communicates and what communication and media mix area is specific for the clinic. Based on this information the individual recommandations how to encourage esthetic and slimming clinic in its marketing are proposed.
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Application of marketing in the agriculture
Vondrová, Lucie ; Procházková, Markéta (advisor) ; Hýbl, Jiří (referee)
This bachelor thesis deals with the application of marketing in the agriculture. The first part of the thesis is focused on the theoretical knowledge of marketing and the marketing mix area. The practical part is analysis of marketing and marketing mix in agriculture. The aim of my bachelor thesis is to find out if marketing and the marketing mix is used in agriculture and in which way is put into practice. There are propounded the particular recommendations for agricultural cooperative Mořina in the thesis.
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