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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal for the Selected Company
 Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Performance Assessment of the Selected Company according to Model Start and Proposals for the Improvement
 Verner, Pavel ; Putnová, Anna (referee) ; Veselý, Josef (advisor)
The bachelor thesis deals with the terms and methods of measuring business performance in the theoretical part. The analytical part also deals with the evaluation of the performance of EMKO Case a.s. according to the START model, identifying the strengths of the company and opportunities for improvement, based of which specific suggestions for improvement are elaborated in the proposal part, which are the output of the work.
Detailed record
Performance Assessment of the Selected Company according to Model Start and Proposals for the Improvement
 Verner, Pavel ; Putnová, Anna (referee) ; Veselý, Josef (advisor)
The bachelor thesis deals with the terms and methods of measuring business performance in the theoretical part. The analytical part also deals with the evaluation of the performance of EMKO Case a.s. according to the START model, identifying the strengths of the company and opportunities for improvement, based of which specific suggestions for improvement are elaborated in the proposal part, which are the output of the work.
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3 Verner, Petr
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