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Image of floorball Club Tatran Střešovice
Vaculíková, Kateřina ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Aim of the bachelor thesis is to determine current image of floorball club Tatran Střešovice by analysing individual components of the club identity. Then evaluate image also on the basis of views of general public, obtained through marketing research and SWOT analysis. By using these analyses define the proposals for the image improvement.
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Motivations and objectives of the Czech Olympic team partners
Vaculíková, Kateřina ; Crossan, William Morea (advisor) ; Belovski, Sasho (referee)
Title: Motivations and objectives of the Czech Olympic team partners Supervisor: Mgr. William Crossan PhD Objectives: The aim of the thesis is to identify motivations of companies for entering into partnership with the Czech Olympic team. Furthermore, to examine objectives sought through the sponsorship agreement and determine their importance for each company. Findings are subsequently compared with those of similar studies made in past. Part of this thesis is dedicated to the analysis of marketing of the Czech Olympic committee and partners opinion concerning the Olympic park Sochi - Letná 2014. Methods: Qualitative research through semi-structured interviews conducted with sponsor representatives and the marketing director of the Czech Olympic committee. In-depth study of similarly oriented sponsor motivation research was also made. Sponsors were also asked to rank the importance of given sponsorship objectives. Results: The main motivation behind the decision to become a Czech Olympic team partner was found to be the connection with a strong, unique brand, as well as the desire to exploit the positive perception of the Olympic attributes with the possibility of its transfer to the partner. The most important objectives found were increasing brand value and enhancing company image. Another...
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Image of floorball Club Tatran Střešovice
Vaculíková, Kateřina ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Aim of the bachelor thesis is to determine current image of floorball club Tatran Střešovice by analysing individual components of the club identity. Then evaluate image also on the basis of views of general public, obtained through marketing research and SWOT analysis. By using these analyses define the proposals for the image improvement.
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The profession of social worker in selected states of the USA
Vaculíková, Kateřina ; Pazlarová, Hana (advisor) ; Matoušek, Oldřich (referee)
VACULIKOVA, K. The profession of social worker in selected states of the USA. Prague: Faculty of Arts of Charles University in Prague, 2012. 109 pp. Diploma thesis. The goal of this diploma thesis is to introduce the profession of social worker in selected U.S. states - State of California, State of Iowa, State of New York, and State of Texas. In order to achieve the goal, the thesis first discusses the development and professionalization of social work, the values and ethics within the profession, the forms of the profession regulation and the scope of social work practice in the overall context of the U.S. Subsequently, it describes the specifics of social work profession in the selected states, including geographic and demographic description that significantly influences the focus of social work in each state. In a separate chapter, several aspects of the social work profession in the U.S. and the Czech Republic are compared. The thesis also presents the results of previous research on the public perception of the social work profession in the U.S. The follow-up research part uses the comparative analysis method and determines whether the social workers in the U.S. have realistic notions on the public perception of the social work profession in the U.S. and whether the public perception of the...
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