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The Effect of Media on the Protection of Cultural Heritage: A Case Study of the Jewish Museum in Prague
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Bednařík, Petr (referee) ; Jirák, Jan (referee)
The Jewish Museum in Prague was founded in 1906, and it counts among the oldest Jewish museums in Europe. Visited by more than half a million people every year, it is one of the most visited museums in Prague. The former Jewish Quarter of Prague, where the museum is situated, was entered on the UNESCO World Heritage List in 1992. The museum administers four historical synagogues, a Ceremonial Hall, the Old Jewish Cemetery, a number of depositories and archives, the Robert Guttmann Gallery, and a library with a multimedia center. This specialized Jewish studies library owns a rich book and archive fund, which contains more than 130,000 volumes about the history and culture of the Jews. Most Judaica and other items in the collection come from the property of Jewish communities and families murdered in the Holocaust. Therefore, the collection tells a lot about the history, traditions and customs of the Jewish inhabitants of Bohemia and Moravia. The above facts make the museum a guardian of not only Czech, but also of international cultural heritage. The year 1994 was a turning point for the Jewish Museum in Prague - it was the year when all the buildings of the museum were returned by the state to the Federation of Jewish Communities in the Czech Republic. The museum thus became a non-government...
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Musical as a Marketing Product
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
The bachelor thesis "Musicals As a Marketing Product" is dedicated to marketing communication in the field of musical-dramatic arts. It provides a description of marketing communication in the licensed musical "Les Misérables", produced by the GOJA agency. "Les Misérables", in terms of marketing and ticket sales, is a musical phenomenon in the Czech Republic. The purpose of this work is to characterize marketing communication of musical-dramatic arts and furthermore, to describe the marketing specifics of the Czech musical environment through the application of theoretical knowledge. It will also give a detailed description of marketing communication in musical-dramatic arts which is then analyzed and evaluated. At the end of the study it provides possible recommendations and suggested changes to make marketing communication of musical arts more efficient.
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