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Pupils' motivation for learning languages at grammar school
Slancová, Lucie ; High, Radka (advisor) ; Urbanová, Denisa (referee)
This bachelor thesis deals with students' motivation to study during foreign languages lessons at secondary schools. The thesis consists of two parts: theoretical and practical. The key concepts - motivation itself, approach to motivation and types of motivation, are defined in the theoretical part. The author uses recent scientific literature and articles. The most used titles are work by Hrabal, Man and Pavelková and by Lokšová and Lokša. Both titles use a very intelligible language. The objective of the practical part is to find answers to the research questions: 1. How do the foreign language teachers perceive motivation? 2. How do the teachers motivate their students? The author of the thesis contacted seven teachers of an anonymous secondary school in order to find the answers. The answers were being searched for via semi-structured interviews with these seven teachers. Either qualitative or quantitative methods could be used to analyze the result of the research. This thesis uses qualitative method since the number of the respondents wasn't as important as finding individual understandings of the subject. Collated data were analyzed using open coding of which the subjects answering the research questions arose. As to the first research question, the answer is that the teachers perceive motivation of...
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Boredom Coping strategies
Urbanová, Denisa ; Pavelková, Isabella (advisor) ; Škaloudová, Alena (referee)
The thesis concerns the effectiveness of different types of boredom coping strategies and examines the relationship between them and some of the motivational, attitudinal and volitional characteristics in high school students. In the theoretical part current state of knowledge in the field of boredom and boredom coping including diagnostic possibilites in educational context are discussed. The major part is dedicated to the presentation of current theoretical and empirical conceptions of boredom coping that are relevant to the school context, especially the assuumptions of Nett, Goetz and Daniels. Next, the concept of motivational structure at school and implicit theory of good subject instruction (Hrabal, Pavelkova) and the theory of volition (Kuhl, Fuhrmann) are presented. In empirical part, quantitative methodology is used at various levels of analysis to examine the relationships between different boredom coping strategies and various boredom aspects on one hand and some of the motivational, attitudinal and volitional characterstics on the other hand. The study captures specific individual constellations of boredom coping that are illustrated by casuistic examples and directions for future research are outlined.
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New Trends in Internet Marketing
Urbanová, Denisa ; Štědroň, Bohumír (advisor) ; Halířová, Jana (referee)
This diploma thesis concerns the possible ways of use of internet marketing trends and tools in Czech Radio communication activities. In the first step, the thesis will analyse the internet marketing trends in general with regard to the dynamic evolution in the field of internet applications. A special attention will be applied to such terms as new media, social networks and virtual communitites and its use in the field of marketing communications. The theoretical part will be followed by detailed analysis and evaluation of the possible ways of use of these communication tools for the purpose of Czech radio contents promotion and distribution. The aim of this study is to evaluate Czech radio current on-line communication activities with regard to actual internet marketing trends, reveal possible weaknesses and suggest ways of improvement.
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