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	Marketing Research of Customer Satisfaction Matezex, s.r.o. Hanáková, Lucie ; Unzeitigová, Petra (referee) ; Šimberová, Iveta (advisor) This diploma thesis deals with customers satisfaction survey of company MATEZEX s.r.o. The aim of the diploma thesis was to determine by this survey what is the satisfaction of existing customers with offering services of the company. Acquired data were analyzed and from these results were created measure proposals so as to lead to greater customer satisfaction. Detailed record
	Development Strategy of Small Company Unzeitigová, Petra ; MBA, Jiří Hošek, (referee) ; Koráb, Vojtěch (advisor) Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation. Detailed record
	Marketing Research of Customer Satisfaction Matezex, s.r.o. Hanáková, Lucie ; Unzeitigová, Petra (referee) ; Šimberová, Iveta (advisor) This diploma thesis deals with customers satisfaction survey of company MATEZEX s.r.o. The aim of the diploma thesis was to determine by this survey what is the satisfaction of existing customers with offering services of the company. Acquired data were analyzed and from these results were created measure proposals so as to lead to greater customer satisfaction. Detailed record
	Development Strategy of Small Company Unzeitigová, Petra ; MBA, Jiří Hošek, (referee) ; Koráb, Vojtěch (advisor) Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation. Detailed record
	Strategické řízení vybraného ekonomického subjektu Unzeitigová, Petra Detailed record

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