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Use of augmented reality in media and advertising
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.
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Visual representation of migrant crisis in Czech online media
Brodcová, Daniela ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The diploma thesis is focused on the European refugee crisis and its visual representation in czech online media. The first part of the thesis introduces causes, development and wider context of the crisis, focusing on its reflection in czech society. In addition, the thesis analyzes issues of media representation and defines main theories covering the issue. The thesis also describes other concepts of media studies, such as stereotyping or agenda setting. Moreover, it explains the principles of framing and gatekeeping in the media. All mentioned theories are applied on the field of visual communication. On top of that, the thesis focuses on the importance of photojournalism in the production of news content, defines its essence and changes which occurred after the adaptation of the digital technologies in the media. The next part of the thesis provides information about editorial routines associated with the production of photographic materials in the media and the organizational specifics of the work. The analytical part of the thesis subsequently provides an image content analysis of the czech news websites iDNES.cz and Blesk.cz. The purpose of the analysis is to state detailed overview of the ways of visual representation of the refugee crisis in the czech online media. The final part of the diploma...
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Power and Effectiveness of Photojournalism in the Digital Age
Topinková, Martina ; Láb, Filip (advisor) ; Pospěch, Tomáš (referee) ; Prokop, Jaroslav (referee)
This dissertation thesis deals with the emotional power and effectiveness of photojournalism in the digital age. It focuses on journalistic photographs in the context of their emotional impact and examines the effects of the emotional response on media recipients. At the theoretical level, the work characterizes the origin and development of modern photojournalism and how it has established itself within media as a separate discipline; the digital age and its specifics in relation to modern photojournalism; and the emotional power of photojournalism itself and theories of emotion. It also briefly introduces the concept of visual literacy and defines ethical standards in the work of photojournalists. The analytical part of the work names specific features of the emotional power of photojournalism and the relationship between emotionality and journalistic photography. It also deals with the similarities between journalistic photography and reality and how mediation of reality through journalistic images has an effect on media recipients, again with regard to emotional aspects. Finally it touches on whether journalistic photographs have the potential to mobilize society through their exposure to the sensitivity and internal attitudes of media consumers, or on the contrary they cause numbness and...
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Visual presentation of american presidential elections 2016 in Czech online media
Janoušková, Martina ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The thesis Visual presentation of american presidential elections 2016 in Czech online media focuses on visual presentations of Americal presidential elections in various Czech online media. The first part of the thesis introduces the basic principles of political communication, trends in political marketing and the development of the use of photographs in election campaigns. The following part of the thesis describes the characteristics of online news services with focus on processing accompanying photographs. At the end of the theoretical part, two representatives of online media iDNES.cz and Blesk.cz are shortly characterized. The applied part uses the quantitatively- qualitative content analysis accompanied by in-depth interviews with representatives of Czech media to narrowly research into photographic materials with the topic of Americal presidential elections 2016 used by the news servers. The gathered data are not only compared between the servers but also before and after the revelation of the election results. At the end of the analysis, the overall photographic coverage of the American presidential elections 2016 is compared between the news services.
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Usage of Instagram app in contemporary photojournalism
Císařová, Petra ; Láb, Filip (advisor) ; Topinková, Martina (referee)
Usage of Instagram app in contemporary photojournalism is a theoretical-empirical research. The aim of this work was to describe the way in which selected Czech photojournalists use Instagram. Whether it is important to them from the point of view of their professional orientation or whether they use it for personal purposes and whether is for them important the feedback they can get through this application. In the first chapter the diploma thesis deals with photography as such, its transition from analog to digital age and the issue of its manipulation. The second and third chapters of this diploma thesis deal with social networks and the application of Instagram. It also deals with how the digitization process has influenced the work of today's photo reporters. The practical part of the thesis is based on two approaches - quantitative content analysis and qualitative interviews with some of the reporters. The research question is: How do some Czech photojournalists present on the Instagram social network? Quantitative content analysis responded to established hypotheses in the research question, which mainly concerned the visual aspects of Instagram accounts. Qualitative interviews gave an insight into the specific strategies that photojournalists access to the application. In the end, the...
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Visual representation of migrant crisis in Czech online media
Brodcová, Daniela ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The diploma thesis is focused on the European refugee crisis and its visual representation in czech online media. The first part of the thesis introduces causes, development and wider context of the crisis, focusing on its reflection in czech society. In addition, the thesis analyzes issues of media representation and defines main theories covering the issue. The thesis also describes other concepts of media studies, such as stereotyping or agenda setting. Moreover, it explains the principles of framing and gatekeeping in the media. All mentioned theories are applied on the field of visual communication. On top of that, the thesis focuses on the importance of photojournalism in the production of news content, defines its essence and changes which occurred after the adaptation of the digital technologies in the media. The next part of the thesis provides information about editorial routines associated with the production of photographic materials in the media and the organizational specifics of the work. The analytical part of the thesis subsequently provides an image content analysis of the czech news websites iDNES.cz and Blesk.cz. The purpose of the analysis is to state detailed overview of the ways of visual representation of the refugee crisis in the czech online media. The final part of the diploma...
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Use of augmented reality in media and advertising
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.
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Visual Representation of Ukraine Crisis in Respekt Magazine
Trhoň, Ondřej ; Láb, Filip (advisor) ; Topinková, Martina (referee)
This work analyses how values of Respekt weekly magazine reflect in its photojournalistic coverage of beginning of Ukrainian crisis. Through simplified content analysis method I quantified different formal and content properties of ten galleries published during the Majdan protests and tried to interpret how they are used by photographers to influence their viewers and what is their role in medial framing of the conflict. Apart from creating a coding table and interpreting the results, I led interviews with two main Respekt photographers. Cumulative analysis of those resources revealed that Respekt's coverage is not impartial and in fact favorises protesters while almost not portraying the other side of conflict.
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