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Western Union - pioneer of the globalization
Tlustý, Filip ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The aim of the diploma thesis Western Union - Pioneer of the Globalization is to describe the arise and growth of the Western Union company, in the context of the historical development, the technical discoveries of the 19th and 20th century, and the role the company had in linking the world. It describes the role the company had in the process of globalization. The three key elements of that process are: development of the underwater cables, the arise of international world news agencies, and the use of electromagnetic waves for communication. In this diploma thesis all those three elements had been described, from their beginning, until present. There are also evoked extraordinary events, companies or persons that by their bold acts had contribute to the global exchange of information and had influenced the current way of processing and distribution. In the part that is primarily dedicated to the arise and growth of the Western Union, the way the company was tied to the process of globalization is described. Further is described the current business model, the business strategy, market competitors, and overall changes in international financial transactions. Trough market liberalization, new opportunities arose for new players on this market, thus marketing tools that are used to preserve the...
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Western union-
Tlustý, Filip ; Trampota, Tomáš (advisor) ; Švelch, Jaroslav (referee)
The aim of the diploma thesis Western Union - Pioneer of the Globalization is to describe the arise and growth of the Western Union company, in the context of the historical development, the technical discoveries of the 19th and 20th century, and the role the company had in linking the world. It describes the role the company had in the process of globalization. The three key elements of that process are: development of the underwater cables, the arise of international world news agencies, and the use of electromagnetic waves for communication. In this diploma thesis all those three elements had been described, from their beginning, until present. There are also evoked extraordinary events, companies or persons that by their bold acts had contribute to the global exchange of information and had influenced the current way of processing and distribution. In the part that is primarily dedicated to the arise and growth of the Western Union, the way the company was tied to the process of globalization is described. Further is described the current business model, the business strategy, market competitors, and overall changes in international financial transactions. Trough market liberalization, new opportunities arose for new players on this market, thus marketing tools that are used to preserve the...
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