Home > Search Results: Szelesová, Anita
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Buying decision process in the market of mobile phones
 Szelesová, Anita ; Koudelka, Jan (advisor) ; Čechurová, Lenka (referee)
The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis realized on the basis of Microsoft Excel tables and charts. In the conclusion of the thesis the obtained results are summarized with focus on the phases of the buying decision process and its factors in the market of mobile phones and marketing suggestions.
Detailed record
Creation of automated templates in marketing communications using After Effects
 Szelesová, Anita ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English