|
|
Proposal of Changes of Marketing Communication of Selected Company
Springer, Pavel ; Stanec, Stanislav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with a proposal to improve the marketing communication of selected company. The first theoretical part defines the basic marketing concepts. The second part is devoted to an analysis of the current marketing communication of the company and in the last part of this thesis, based on the analysis, are presented suggestions which should lead to improvement of the marketing communication of the company.
|
|
|
Development Strategy of Family Business
Springer, Pavel ; Stanec, Stanislav (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a proposal of development strategy of family business Vinařství SPRINGER a.s. The first part of the thesis defines theoretical concepts of the topic. The second part is devoted to an analysis of the current state of the chosen family business and in the last part of this thesis, based on the analysis, is created a proposal of development strategy of this family business.
|
|
|
Development Strategy of Family Business
Springer, Pavel ; Stanec, Stanislav (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a proposal of development strategy of family business Vinařství SPRINGER a.s. The first part of the thesis defines theoretical concepts of the topic. The second part is devoted to an analysis of the current state of the chosen family business and in the last part of this thesis, based on the analysis, is created a proposal of development strategy of this family business.
|
|
|
Proposal of Changes of Marketing Communication of Selected Company
Springer, Pavel ; Stanec, Stanislav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with a proposal to improve the marketing communication of selected company. The first theoretical part defines the basic marketing concepts. The second part is devoted to an analysis of the current marketing communication of the company and in the last part of this thesis, based on the analysis, are presented suggestions which should lead to improvement of the marketing communication of the company.
|
guest ::
RSS feed.