National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Strategic Management of the Health Care Institution - the "European Healing and Training Urological Centre" strategic operation
Girglová, Jana ; Souček, Zdeněk (advisor) ; Vachek, Stanislav (referee)
The Central Military Hospital in Prague is one of the institutions which use the system of strategic management. This diploma thesis deals with both theoretical and practical problems of strategic management. The theoretical aspects, backed by thorough research in written sources, are studied in its first part. The second, practical part of the paper, presents the results of research which has been undertaken by the Urological Department of CMH since 2005 in the field of robotically assisted operations of urological problems. This paper studies various problems of strategic management implementation within the frame of the aimed constructions of The European Healing and Training Center for of the Prostate Carcinoma, and the use of the "da Vinci Robotic System".
Strategic Management of the Health Care Institution - the "European Healing and Training Urological Centre" strategic operation
Girglová, Jana ; Souček, Zdeněk (advisor) ; Vachek, Stanislav (referee)
The Central Military Hospital in Prague is one of the institutions which use the system of strategic management. This diploma thesis deals with both theoretical and practical problems of strategic management. The theoretical aspects, backed by thorough research in written sources, are studied in its first part. The second, practical part of the paper, presents the results of research which has been undertaken by the Urological Department of CMH since 2005 in the field of robotically assisted operations of urological problems. This paper studies various problems of strategic management implementation within the frame of the aimed constructions of The European Healing and Training Center for of the Prostate Carcinoma, and the use of the "da Vinci Robotic System".
Management of competitiveness of Czech enterprise, integrated in global economy
Machala, Zdeněk ; Synek, Miloslav (advisor) ; Souček, Zdeněk (referee) ; Freiberg, František (referee)
The thesis researches the transformation of the competitiveness of an enterprise in the globalised economy. The author analyses the transfer of the centre of the competition from the developed countries to the low-cost territories as a new challenge for Czech enterprise, he analyses and predicts future development of the company costs as the tool of the setting of the company goals and selection of appropriate management tools. The thesis utilises the evaluation of macro-economic influences on the trend of company labour costs,, as well as the benchmarking of the Czech equipment manufacturing company with the sister companies in the USA and China. Author is proposing, on the basis of the selected criteria in "new competitive landscape", the testing of vitality of selected company with the support of the range of non-financial criteria and proposes the management of the change of the product and cost structure of the company for the improvement of the competitiveness in global economy
Importance of Body Image Marketing: Comparison of Body Image Perception in American and Chinese cultural environment on selected segment
Skokanová, Dagmar ; Boučková, Jana (advisor) ; Souček, Zdeněk (referee) ; Tomek, Gustav (referee)
This dissertation is focused on exploring differences of perception of body image in consumer marketing in two relatively diverse cultural backgrounds - the United States and China - on a sample of respondents (university students), their fundamental differences in perceptions of ideal body image, differences in attitude to decorate, and modify body. Using content analysis of selected print media portrayed examines differences in female and male bodies in advertising in both countries examined, including analysis of product categories.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.