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Big Data and Personal Data Protection in the Age of Surveillance Capitalism
Jirásková, Kristýna ; Slavíček, Daniel (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with the topic of personal data protection in the age of surveillance capitalism, relying on the General Data Protection Regulation or GDPR. It presents, first of all, what can be imagined by the term Big Data, since the protection of personal data consists in the constant collection of all data, among which there are personal data. In the context of this issue, the various risks of data collection and processing will be discussed. Then, attention is given to surveillance capitalism, i.e. not only the definition, but also what it consists of and what pitfalls come with it. Above all, this paper seeks to answer the question of what role the GDPR currently plays in relation to data protection, i.e. whether it is successful or not, which of course cannot be done without a more detailed analysis of this legal document. To this end, the thesis will focus on selected examples from practice that should help to answer the question posed. Key words Surveillance Studies, surveillance, Big Data, surveillance capitalism, GDPR, protection of personal data, social media
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The role of user data in digital marketing
Laštovičková, Andrea ; Slavíček, Daniel (advisor) ; Vranka, Marek (referee)
This master thesis focuses on the role of surveillance and user data in digital marketing. It links the academic discipline of surveillance studies, which deals with the processing of personal data, with the field of digital marketing. Digital marketing, which is nowadays primarily mediated by the Big Five multinational companies, especially Google and Meta, operates primarily on huge amounts of user data. This data is often collected without the users' deeper knowledge and sold to advertisers to target and personalise advertising, analyse online shopping behaviour and modify user behaviour. Data mining thus has a crucial role in online marketing, which is constantly shifting and changing, also due to legislative protection of users' data privacy. This paper discusses the related theories of surveillance studies and links them to the practice of digital marketing. The research then focuses on the ethical aspects of the use of user data in digital marketing. It identifies and explains some of the ethical issues facing the field of digital marketing and data mining. Based on in-depth interviews with digital marketing professionals, it seeks to map professionals' attitudes towards ethical issues of working with user data and their possible solutions.
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The influence of artificial intelligence on the perception of quality and trustworthiness of content in digital communication
Richter, Martin ; Slavíček, Daniel (advisor) ; Koblovský, Petr (referee)
This master's thesis focuses on the impact of artificial intelligence (AI) on digital communication, content perception, and potential negative consequences associated with generated content. The thesis also presents opportunities that generative artificial intelligence brings in the context of multimedia content creation. At the same time, it addresses factors and biases that influence the perception of such generated content. The thesis also analyzes the awareness and abilities of primary and secondary school students in the field of generative AI. The results show that students have an awareness of the capabilities of generative AI but struggle to recognize generated content, which points to potential risks associated with manipulation and disinformation.
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The thematization of the issue of surveillance and power in cinematography
Šára, Filip ; Fišerová, Michaela (advisor) ; Slavíček, Daniel (referee)
The goal of this thesis The thematization of the issue of surveillance and power in cinematography is to introduce Michael Focault's theory of power, and add to it with other theories of surveillance with regard to the electronic age (Surveillance studies). Subsequently these theories and hypothesis are applied to qualitative analysis of chosen films with the theme of surveillance. Findings should show the cinematographic reflection of the issue of surveillance and power, de facto depiction of theory and practice of surveillance studies (emphasising the use of power in institutions like prison, hospital, school or working environment, which are heterotopic "other spaces") in live-action movies. The thesis shows development within the past 30 years which took place also due to the existence of internet, which is a kind of institution too. Hypothesis: it is obvious in films with surveillance theme that the concept of the use of power is evolving from "body as a machine" (M. Foucault) to "disappearing bodies" (D. Lyon). The choice of films is analysed only with regard to their depiction of surveillance, is mainly based on the list of movies with surveillance theme constructed by a German theorist D. Kammerer. The goal is also to broaden this list with examples of other films since it should emphasise...
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Semiotic Engineering and rules for interaction design
Prokop, Pavel ; Brejcha, Jan (advisor) ; Slavíček, Daniel (referee)
Semiotic Engineering is one of semiotic approaches to human-computer interaction problematics. Its theory is based on a simple notion of interface beeing a designers deputy through which the designer comunicates with users of this interface. Telling them, how to work with a program, he or she designed for them. Apart from teoretical foundation, semiotic engineering dispose also with research methods that can be used to evaluate a way an interface communicates with its users. This way it can compare with other non-semitic theories in this branch of research and thanks to its orientation to communication, it is even able to bring new points o wiev. Its theory and methods are used in this thesis as a basis for creation of a set of rules for user interface designers, that shoul serve them as guidelines for their thinking about interface. It turns out that semiotic theory is capable of bringing concerete results for praxis in the area of interaction design and it is not bound only to the academic enviroment.
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Surveillance and Personal Data Protection
Kohoutová, Jana ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis deals with the surveillance and private data protection. The first part brings into the focus the theoretical definition of surveillance and the areas in which it is applied. Important role in this thesis has also it's historical development. For example there will be introduced the historical resolution according to David Lyon to premodern, modern and postmodern surveillance, Michel Foucault's view on the surveillance of the state over it's citizens or society of control of Gilles Deleuze. The second part of this thesis will move to concepts as personal data and their protection. I will define what privacy and personal data means and what is it's value to each of us. This thesis will continue with current legal aspects not only in the Czech Republic but within whole European union. As the next important topic will follow the new regulation of European Union dealing with personal data, so called GDPR that comes into the force next year and it's possible benefits for contemporary situation. The result of this thesis is to provide the insight into the development of surveillance in the society and define it in the areas where it is implied but primarily find out to what extent is this surveillance entitled and where it's limits are. Another aim of this thesis is also to asses the...
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Surveillance and Facebook
Heroldová, Lenka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on surveillance studies on online platform Facebook. This famous social site became a tool for both fun and business lately. Facebook collects data that is then used for some other purposes which means there is some kind of a surveillance done. All the infomation that Facebook collects is given by the users themselves who voluntarily share their personal information. This kind of collected data is then for example used for commercial purposes such as media advertising with obvious profit expectations and so is used in crime prevention such as cyberbullying etc. Diploma thesis is divided into three sections. First describes surveillance history until nowadays, postmodern times. Second part clarifies the formation of the social site Facebook, it's user rules and privacy rules as well as practical examples of using collected data online. The last part of this thesis introduces some other favourite social sites and its functions as well as their surveillance possibilities and advertising potential.
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An Introduction to the Main Terms and Problems of "Surveillance Studies" (according to D. Lyon)
Zwyrtek, David ; Marcelli, Miroslav (advisor) ; Slavíček, Daniel (referee)
The main aim of this diploma thesis is to articulate the basic problems and terms of the "Surveillance Studies". The grounds of the discipline are described in eight subchapters according to one of the founders of the discipline prof. David Lyon. Gradual formation and development of the surveillance and the surveillance society, relationships between surveillance and modernity, Foucault's conception of panoptism and Orwell's Big Brother are outlined in this point. Later on are specific terms of "Surveillance Studies" explained and applied on real cases of the systems of surveillance. The application of the terms on the real cases should prove the hypothesis, that actual shape of the theory of surveillance is no more sufficient.
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Surveillance and Ethics
Slavíček, Daniel ; Pinc, Zdeněk (advisor) ; Marcelli, Miroslav (referee) ; Fulka, Josef (referee)
The theme of the dissertation is surveillance. Its aim is to answer the following question: up to what extend do we live in a society, which may be described as a surveillance society. For this purpose it defines, what is meant by surveillance, how surveillance evolved through history, which theories relevantly describe this phenomenon and in which spheres surveillance is notable. The dissertation introduces the main theories of the multi-disciplinary field of surveillance studies, which has been developing over the last twenty years. Special attention is focused on CCTV systems. At the same time, the thesis focuses on ethical problems of surveillance, i.e. privacy, discrimination, social exclusion, transparency and responsibility.
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The Age of Surveillance Capitalism
Pipková, Linda ; Slavíček, Daniel (advisor) ; Švantner, Martin (referee)
The theme of this diploma theses is surveillance capitalism. Its aim is to provide comprehensive insight into the key aspects of this phenomenon that has a significant impact on the global economy and society as a whole. The first part of the thesis deals with the topic of information society and its transformational effect on the economical sphere and surveillance system. It reveals some of the key issues following this new state of society and postmodern surveillance practices as well. The second part of the thesis aims to define what is meant by surveillance capitalism, to uncover the principles and the economic imperatives that dominate various stages of the development and finally to outline the threats and ethical problems this new logic of assimilation has brought in.
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