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A financial plan of business development
Sadílková, Berenika ; Zinecker, Marek (referee) ; Karas, Michal (advisor)
The thesis deals with the proposal of the financial plan of the company DOSTA CZ, s.r.o. The first part of the work is focused on the theoretical bases that are needed for processing the given topic. In the second part of the thesis, basic information about the company DOSTA CZ, s.r.o is presented and its strategic and financial analysis is carried out. The last part of the thesis contains a draft of the financial plan for the next four years, which is further evaluated through financial indicators.
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Proposal to Improve the Marketing Mix of a Company
Sadílková, Berenika ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with the deals analysis of the marketing mix of the company DOSTA CZ, s.r.o. performing earthworks and the subsequent creation of a proposal for its improvement and it´s ekonomic evaluation. The theoretical part of the work introduces the concepts and analyzes presented in the work, also serves as a basis for the next parts. The analytical part evaluates the current situation in the company throught 4P analysis, Porter´s analysis of five competitive forces and the resulting SWOT analysis. The analytical part then serves as a basis for the proposal part, in which proposals are made to improve the marketing mix regarding the improvement of the company´s promotion, the expansion of employee benefits and the expansion of the services offered, which also increase the company´s competitiveness.
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Proposal to Improve the Marketing Mix of a Company
Sadílková, Berenika ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with the deals analysis of the marketing mix of the company DOSTA CZ, s.r.o. performing earthworks and the subsequent creation of a proposal for its improvement and it´s ekonomic evaluation. The theoretical part of the work introduces the concepts and analyzes presented in the work, also serves as a basis for the next parts. The analytical part evaluates the current situation in the company throught 4P analysis, Porter´s analysis of five competitive forces and the resulting SWOT analysis. The analytical part then serves as a basis for the proposal part, in which proposals are made to improve the marketing mix regarding the improvement of the company´s promotion, the expansion of employee benefits and the expansion of the services offered, which also increase the company´s competitiveness.
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