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Posssibilities of entrance of the Finnish company on the Czech market
Zieglerová, Klára ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This thesis on "Possibilities of entrance of Finnish company on the Czech market" is focused on gathering pieces of knowledge about the Czech market and consumerist behavior in the market area of necessary confectionery that leads to suitable methods for the Finnish company Kouvolan Lakritsi to enter the Czech market. Furthermore, the thesis contains the analysis of the Kouvolan Lakritsi internationalization process involved in the selection of the appropriate international cooperation and the scheme for the international programme for the selected company.
The thesis is divided into three parts. The first part presents theoretical details to create a complete analysis of the Czech market, evaluate the internationalization options and design an international marketing plan for the selected company. The constitutive part of the theoretical basis accounts for the description of the use of liquorice especially in food industry. The second part of the thesis introduces the Kouvolan Lakritsi company, so that the reader gains a comprehensive concept of its manufacturing and business activity in the field of liquorice confectionery. It aims to evaluate the current international activities and its potential assertion on the Czech market. It also deals with the analysis of the Czech market in the confectionery area and the consumption development and shopping habits of Czech customers. The third part summarizes the motives of Kouvolan Lakritsi to enter the Czech market, it concretizes the placement of its products on foreign and Czech markets, it selects a suitable method to enter the market and suggests cooperation search and application of the international marketing programme. The final part of the thesis covers the propositions and recommendations for the extension of the thesis in cooperation with a selected consulting company Logio, where the author acts.
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Evaluation of Selected Product Promotion within the Business Strategy
Hakenová, Markéta ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The diploma thesis deals with the business strategy of a chosen quarry within the scope of promotion of one concrete chosen stone product. The thesis consists of two parts - a theoretical and a practical one. The theoretical part introduces the linear information research focusing on the explanation of a definition and dividing of the quarry, granite and its mining, the concept of the company and afterwards the explanation of business strategies, strategical thinking and the company management. In the final part of the linear research the thesis deals with the product itself, its distribution and promotion.
The second, practical part focuses on the chosen quarry in the Czech Republic, which is presenting one of its products. On the grounds of a questionnaire research a concrete type of promotion which should lead to better selling of the product and therefore better profitability of the company will be suggested.
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The evaluation of the beer market in the Czech Republic
Hradilová, Jana ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the analysis of beer market, the evaluation of current situation and recommendations to market participant. In the first part of this thesis, the literature review, are explained concepts related to the market, the business environment and the analysis of micro and macro environment. There can be also found definition of beer and the history of brewing industry. There are also adduced the types of beer and the development and actual state of tax conditions. The second section describes the basic characteristics containing production, consumption, export, import and the price of beer. There are specified protective certified brands of origin and quality and actual and potential market participants. Next part deals with the STEP analysis and Porter´s model. Based on the information obtained from the analytical section of this thesis are created proposals and recommendations to breweries for next steps.
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Market Development of a Cocoa
Jeřábková, Lucie ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The bachelor thesis called Market development and trade of cocoa is focused on evaluation and development of an international cocoa trade. In the thesis there is also discribed the trade with a fair trade cocoa and other commodities that are produced from it. This work is divided into two parts, the theoretical one where I focused on cocoa as commodity itself, then on organisastions such as Fair Trade and WTO and international trade of historical development of consumption of this commodity. The practical part of this task is focused on fluctuations of the cooca prices in time horizon where this part is focusing especially on selected developing countries. Last but not least the thesis deals with trade of this commodity and its own production development.
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International trade in a Kraft paper intended for contact with food
Vodičková, Martina ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The master´s thesis deals with international trade with packaging paper intended for contact with food.
The theoretical part concentrates on packaging types and functions, the history of the paper industry in the Czech Republic and the world market with packaging paper intended for contact with food. The legislation of each country is very important for this type of business, therefore the legislation in selected countries is briefly described, including internationally regarded certification.
In the practical part the author analyses the sales of the company Mondi Štětí a.s. in the years from 2010 to 2012 and defines countries with the highest purchasing of packaging paper for end-use with food contact.
The third part is devoted to evaluation of the market and the way the company trades on the market. There are contained proposals for optimization leading to the acceleration of trade in this commodity
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Draft business strategy at the selected organization
Suska, Karel ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.
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Evaluation of the importance of international trade for Finland
Beneš, Michal ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The diploma thesis is focused on Finnish international trade and its importance for the national economy. The thesis is divided into two parts: theoretical part and practical part.
The theoretical part is done using the method of literature research and contains relevant information about the international trade. It is focused on foreign market entry modes, delivery and payment terms, the importance of international trade in the national economy and economic sanctions using in international trade.
The practical part first describes the Finnish economy using the key economic indicators and then analyses the Finnish international trade. The analysis is mainly focused on the international trade with goods and contains chapters about development indicators, commodity and territorial structure, major export-oriented companies and government export support services. The thesis also analyses international trade between Czech Republic and Finland and the impact of Russian economic sanctions on Finnish exporters. In the final part, the results are summarized and evaluated and there are proposals to increase Finnish exports and strategies and recommendations for Czech exporters when trading with Finland.
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Customs Issues in the EU
Trojánek, Radek ; Regnerová, Olga (advisor)
The main objective is to propose measures to reduce the administrative burden on exports from the perspective of exporters and customs officials. A subsidiary objective is to evaluate and propose possible changes in selected cases, legal restrictions on exports.
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Customs Issues in the EU
Trojánek, Radek ; Regnerová, Olga (advisor)
The main objective is to propose measures to reduce the administrative burden on exports from the perspective of exporters and customs officials. A subsidiary objective is to evaluate and propose possible changes in selected cases, legal restrictions on exports.
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